Image Personalization and Variable Imaging

variable imaging


Eddm2go has added Image Personalization and Variable Imaging to its many product offerings. Image Personalization incorporates eye-catching visuals by using custom-made images on your marketing and direct mail pieces. This product allows your to reach your customers in a unique way, helping you stand out from the everyday direct mail pieces and marketing collateral they see on a regular basis.

Image Personalization

Image Personalization, a form of one-to-one marketing, is a process in which you can tailor every aspect of a campaign’s message to a particular individual. Today, where there is so much information bombarding individuals, often it is only the highly personalized material that prompts action and converts your marketing dollars into sales. Image Personalization is one of the most effective messaging tools available.

With increasing financial pressures on marketing budgets to work harder, being able to truly engage with your customers will yield dividends. You can start right now by:

  • Personalizing your loyalty and direct mail campaigns
  • Printing highly personalized promotional items, calendars and gifts
  • Enhancing your one-to-one marketing
  • Significantly improving your response rates

We incorporate names from your customer database or from a mailing list we can source for you, then integrate them into our stock images or your custom images in order to create eye-catching results.

Stand out. Get Noticed. See Results.

direct mail full service solutions
Direct Mail Services Solutions

By utilizing your own custom images or one of our stock images you can communicate directly with your customers and business partners in an exclusive and fun way. Truly, you are only limited by your own imagination when you have the opportunity to personalize collateral in this way.

When a customer receives a marketing piece in the mail it often hits the trash. If they receive the same piece with their name creatively infused into the design, they will feel recognized and appreciated. And to make things easier, with our fully automated process we offer total flexibility when it comes to the size of the print run. From a single piece to large runs.

With Image Personalization you can combine the latest technology with individual offers, giveaways, invitations and new product launches — producing a unique eye-catching product. Image Personalization is also the ideal platform for direct mail campaigns, customer loyalty programs, and customer birthday offers.

The emotional response elicited by your customer seeing their name displayed in clouds, on the top of a calendar, your resort property or emblazoned on a product produces a reaction that cannot be matched by words alone.

Image Personalization and Print on Demand is Ideal For:

  • Customized Marketing to your Customers
    From a simple postcard, to a calendar, or even an elaborate coffee table book or keepsake item.
  • Customer Recognition
    Specialty customer follow up. Use after events such as a day at the spa, a corporate outing,  a special event, or a long visit.
  • Hospitality, Gaming, and Leisure
    Hotel Resort and gaming properties, regional gaming properties, fashion, corporate jets and other luxury goods companies.
  • Loyalty Campaigns
    To keep loyal customers coming back and to re-connect with lapsed customers.

Image Personalization can:

  • Utilize our stock photos
  • Utilize your existing images
  • Create custom images of your property, event or service

Eddm2go Graphics has:

  • The creative services of Variable Imaging
  • The software and data technology
  • The equipment and technical capabilities
  • The experience and attention to detail to manage your campaign or POD production

Contact us today to launch your Image Personalization and Variable Imaging campaign. We are prepared to help organize your ideas and answer any questions you may have. Contact us here.

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