personalize marketing material

Why Should You Personalize Direct Mail?

Many businesses and advertisers personalize direct mail, verses send generic mailers. Generic mailers that are not personalized in any way can still get a response, but it may not be the one that you were hoping for. 9 Facts to Help You Decide Whether to Personalize Direct Mail in Your Next Campaign If you are trying to decide whether your mailers should be personalized to some degree, there are...

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