Every Door Direct Mail (EDDM) — Complete Guide
Every Door Direct Mail (EDDM) is a USPS program that lets businesses mail to every household on a chosen carrier route at a discounted postage rate — without purchasing a mailing list. EDDM is the most cost-effective way for local businesses to saturate a specific geographic area with direct mail.
What Is EDDM?
EDDM stands for Every Door Direct Mail. It is a USPS marketing mail program that allows businesses to send mail to every address on specific postal carrier routes. With EDDM, you select routes on a map and your mail piece is delivered to every door on those routes — no individual recipient addresses needed.
EDDM Postage Rates
- EDDM Retail rate: approximately $0.22 per piece (updated periodically by USPS)
- Minimum quantity: 200 pieces per mailing
- Maximum per day per post office: 5,000 pieces (EDDM Retail)
EDDM Size Requirements
- Minimum size: 6.125 x 11 or 3.5 x 7 depending on format
- Maximum size: 12 x 15
- Minimum thickness: 0.007"
- Maximum weight: 3.3 oz
EDDM Full Service vs. EDDM Print Only
- EDDM Full Service: We handle everything — printing, bundling, and delivering to USPS. You just choose your routes and approve your design.
- EDDM Print Only: We print and bundle your mailers and ship them to you. You drop them at your post office and submit the EDDM paperwork.