Roofing Companies
EDDM is a fast way to blanket a neighborhood after a storm event or before peak season. Every homeowner is a potential customer — no list needed.
Best season: spring and after storms
View EDDM strategiesIndustry guides
Every Door Direct Mail Services for Local Businesses
EDDM postcard marketing lets any local business reach every household on a USPS carrier route — no mailing list, no postage permit, and no targeting complexity. Choose your industry below for campaign strategies, timing and postcard size guides for businesses like yours.
- USPS postage$0.26per piece, EDDM Retail rate
- CoverageEvery dooron each route you choose
- List requiredNoneno purchase, no permit
- Industries13campaign guides below
Selection guide
How to Choose Your Industry Profile
Every Door Direct Mail works differently across industries — not because EDDM itself changes, but because the best campaigns, timing and targeting vary by business type. Here's how to navigate our industry guides:
Service-Based Businesses
Roofing, HVAC, plumbing, electrical, landscaping and home services use geographic targeting and seasonal timing. These guides show how to farm neighborhoods and respond to demand spikes.
Retail & Venue Businesses
Restaurants, gyms, retail stores and auto repair use grand-opening blitz campaigns and customer-acquisition strategies. Learn timing, offer structure and how many routes to cover.
Professional Services
Real estate agents, dental and healthcare practices rely on consistent geographic farming and new-mover acquisition. These guides cover reach, frequency and design.
Community Organizations
Churches, nonprofits and local campaigns use EDDM for event invitations, outreach and voter contact. Learn how to reach a whole community and the messaging that builds participation.
Browse by industry
EDDM Direct Mail Solutions for 13 Local Business Industries
Select your industry for EDDM campaign strategies, recommended print sizes, seasonal timing and campaign ideas tailored to your business type.
Landscaping & Lawn Care
Landscaping is a route-density business — the tighter your stops, the more profitable each crew day becomes. EDDM lets you cover the neighborhoods next to your existing customers, adding new stops right on your current route.
Built for recurring-revenue services
View EDDM strategies
HVAC & Air Conditioning
HVAC is a high-ticket, seasonally driven business. EDDM lets you cover target neighborhoods right before summer heat hits — so when a unit fails, your postcard is already on the counter.
Peak demand: summer and first freeze
View EDDM strategies
Real Estate Agents
Geographic farming is how many agents become the known name in a neighborhood. EDDM removes the biggest barrier: no need to buy or manage an address list.
Just-listed & just-sold cards build your brand
View EDDM strategies
Restaurants & Pizza Delivery
Your delivery zone is your market — and EDDM lets you cover it completely. Reach every household within your delivery radius with menu mailers, grand-opening announcements and coupon postcards that drive first orders and bring back lapsed customers.
Grand openings drive first-week traffic
View EDDM strategies
Dental & Orthodontic Practices
Nearly everyone near your office has teeth, so nearly every home is a possible patient. EDDM puts your postcard in every mailbox on the carrier routes closest to your practice, with no mailing list to buy, and a polished card says something about your practice before anyone walks in.
Reach every home near your practice
View EDDM strategies
Gyms & Fitness Studios
Fitness is hyper-local and seasonal. January and September are the big acquisition windows.
January and September are peak sign-up months
View EDDM strategies
Home Services (Plumbing, Electric, Painting)
Home service businesses — plumbers, electricians, painters, pest control, gutter cleaners — share the same marketing challenge: you need to be top-of-mind before the problem happens. EDDM saturation campaigns put your brand in front of every homeowner on a route, so when something breaks, your postcard is on the fridge.
Recognition builds with repeat touches
View EDDM strategies
Auto Repair & Detailing
Auto repair is a high-repeat, loyalty-driven business — but only after you earn that first visit. An oil-change coupon or seasonal check-up offer is a classic direct-mail piece for shops.
An oil-change coupon earns the first visit
View EDDM strategies
Churches & Nonprofits
EDDM is an affordable saturation mailing channel for nonprofits and faith communities. With USPS postage at $0.26 per piece and no list purchase required, you can invite every household in your community to events, services and outreach programs — at a cost that fits most budgets.
USPS postage $0.26 per piece
View EDDM strategies
Healthcare Practices
EDDM is a cost-effective way for healthcare providers to reach every household in their service area. From urgent care and family medicine to specialty practices and telehealth clinics, direct mail supports new-patient acquisition without purchasing lists.
Target by geography, never by patient data
View EDDM strategies
Retail Store EDDM
EDDM postcard campaigns reach every household around your retail location at the flat USPS EDDM postage rate. For grand openings, seasonal sales and ongoing foot-traffic campaigns, Every Door Direct Mail covers the neighborhoods nearest your store without the cost of a purchased mailing list — letting independent retailers compete on visibility with national chains.
Reach every nearby household — no list needed
View EDDM strategies
Political Campaign EDDM
Every Door Direct Mail is a cost-effective way for local political campaigns to reach every household in a precinct, district or city. EDDM covers the carrier routes you select at the flat USPS EDDM postage rate — no voter file purchase required for the mailing itself.
Reach every household in a precinct
View EDDM strategiesChoose your service
Two Ways to Run Your EDDM Campaign
Whether you want a hands-off mailing or prefer to save by dropping it off yourself — we've got you covered.
Full Service EDDM
Completely hands-off mailing
- We print your EDDM postcards or flyers
- We bundle by carrier route to USPS requirements
- We prepare the USPS paperwork and deliver the mailing to USPS
- You pick routes on our interactive EDDM route map
- USPS postage included, itemized before you pay
Print Only EDDM
You handle the USPS drop-off
- We print your EDDM postcards or flyers
- Optional bundling in 50s or 100s
- Shipped to your address, ready for the Post Office
- You complete PS Form 3587 and drop off at the Post Office serving your routes
- No mailing service fee — you pay USPS postage at the counter
Postcard sizes
EDDM Products for Every Industry
All sizes deliver to every door on your selected USPS carrier routes. Choose a size to configure your campaign.
- Standard EDDM
6.25 x 9 postcard
Meets USPS EDDM flat size rules
- Full Service, 1,000
- $766.64
- Print Only, 1,000
- $300.61
- Max impact
8.5 x 11 flyer
Meets USPS EDDM flat size rules
- Full Service, 1,000
- $776.63
- Print Only, 1,000
- $310.60
- Most popular
6.5 x 9 postcard
Meets USPS EDDM flat size rules
- Full Service, 1,000
- $766.65
- Print Only, 1,000
- $300.62
- Slim & bold
4.5 x 12 postcard
Meets USPS EDDM flat size rules
- Full Service, 1,000
- $736.64
- Print Only, 1,000
- $270.61
Prices as of Nov 1, full color both sides. Full Service includes bundling, USPS paperwork and postage; Print Only is printing only, shipping and postage extra. View all available sizes and quantities →
Campaign types
Proven Every Door Direct Mail Campaign Strategies
Six EDDM campaign types local businesses use to drive leads and customers. Choose an industry to see detailed execution guides for your business.
Storm / Emergency Response
Mail as soon as you can after a storm or demand spike. Pick the affected routes, choose a production time at checkout, and reach homeowners while they are looking.
Grand Opening Blitz
Cover every address in your service area before and during opening week — a fast way to drive first-time traffic.
Seasonal Campaign
Time your mailings to seasonal demand. Spring for landscaping and roofing. Summer for HVAC and fitness. January for gyms.
Geographic Farm
Commit to a neighborhood and mail consistently — 6–12 times per year. Frequency builds the recognition that generates inbound calls.
Community Outreach
Invite every household in your area to an event, service or program, without building a contact list.
New Mover Acquisition
Target routes with high household turnover. New movers are looking for local providers — with no incumbent brand loyalty to overcome.
Why EDDM
Why Local Businesses Choose EDDM Direct Mail
Every Door Direct Mail gives local businesses saturation coverage at a flat USPS postage rate — no list, no permit, and no pieces wasted on households outside your service area.
No Mailing List
Reach every address on any USPS carrier route without buying or building a list.
Saturation Coverage
Every address on your chosen routes receives your mailer — no gaps, no filtering.
USPS Postage $0.26/Piece
EDDM Retail postage is a flat per-piece rate with no permit or list costs — an efficient way to reach every household in a local area.
Campaign guides
Learn EDDM Strategies & Campaign Guides
Before you launch, explore our resource hub: campaign strategies, design best practices, seasonal timing and industry-specific playbooks for running an EDDM campaign.
View strategy guides & resourcesStart Your EDDM Direct Mail Campaign Today
Choose Full Service and we print, bundle and deliver the mailing to USPS, or choose Print Only and drop it off yourself. Either way, your mailers reach every door.