Direct Mail Marketing Blog
EDDM tips, postcard design guides, industry campaign ideas, and direct mail best practices from the team at EDDM2GO.
What EDDM costs per piece: postage totals for 2,500, 5,000, and 15,000 pieces
EDDM postage is a flat $0.245 per piece. See exact postage totals at 2,500, 5,000, and 15,000 pieces, plus what really drives your print and design cost.
What Is Every Door Direct Mail (EDDM)? A Complete Explainer
Every Door Direct Mail (EDDM) is a USPS program that lets businesses mail to every household on a postal route — no mailing list needed. Here's exactly how it works.
EDDM vs. Targeted Direct Mail: Which Is Right for Your Business?
EDDM mails to every address on a route — no list needed, lower postage. Targeted direct mail uses demographic lists for precision. Here's how to choose.
What Are the EDDM Postcard Size Requirements? (USPS Rules Explained)
EDDM requires mailpieces to be at least 6.125 x 10.5 — qualifying them as "flats." Here are all the USPS size rules and every compliant EDDM postcard size.
How Do You Select Routes for an EDDM Campaign?
You select EDDM routes using the USPS EDDM online tool or your print provider's interface — browsing by ZIP code, household count, income, and age filters.
How Many Homes Can You Reach with EDDM?
Each EDDM carrier route covers roughly 300–600 delivery points. A single ZIP code typically has 10–40 routes, reaching 5,000–20,000 households.
Does EDDM Work? Response Rates, ROI, and Real Data
Direct mail consistently out-responds email and digital display ads. For local businesses, well-targeted EDDM campaigns can deliver strong ROI — here's what the industry data shows and how to set realistic expectations.
EDDM for Insurance Agents: Growing a Local Book of Business
Insurance agents use EDDM to build neighborhood name recognition and generate auto, home, life, and Medicare leads from every household in their territory.
EDDM for Dental Practices: Acquiring New Patients with Neighborhood Postcards
Dental practices grow their patient base by mailing to every household within 3–5 miles of their office. EDDM delivers new patient offers at roughly $15–$40 per acquired patient.
EDDM for Gyms & Fitness Studios: Building Membership with Direct Mail
Gyms and fitness studios use EDDM to drive membership sign-ups — especially in January, at new location launches, and during summer fitness season.
EDDM for Retail Stores: Driving Foot Traffic with Every Door Direct Mail
Retail stores use EDDM to announce grand openings, promote sale events, and maintain top-of-mind presence with every household near their location.
EDDM for Chiropractors and Physical Therapists: Growing Your Local Patient Base
Chiropractors and physical therapists grow new patient volume by saturating their neighborhood with compelling new patient offers via EDDM — generating leads at $25–$60 per new patient.
EDDM for Auto Dealerships: Reaching Every Household in Your Market Area
Auto dealerships use EDDM to promote new model launches, service department specials, and trade-in campaigns — reaching every household in their market for a fraction of digital advertising costs.
EDDM for Nonprofits and Churches: Reaching Your Entire Community
Nonprofits and churches use EDDM to announce events, drive donation campaigns, and recruit volunteers — reaching every household in their community for as little as $0.245/piece in postage.
How Long Does EDDM Take from Order to Delivery?
EDDM Full Service takes 7–14 business days total: 3–7 days for printing/bundling, then 3–7 days for USPS delivery. Rush options can reduce production to 2–3 days.
What Is EDDM Full Service vs. Print Only? (Complete Comparison)
EDDM Full Service means your printer handles everything: printing, bundling by route, USPS paperwork, and post office delivery. Print Only puts those steps in your hands at a lower cost.
Do You Need a Permit or Mailing List for EDDM?
No mailing list and no permit are required for EDDM Retail — the most common option. Full-service providers handle any permit requirements on your behalf.
EDDM for Restaurants: How to Fill Tables with Every Door Direct Mail
Restaurants using EDDM reach every household within their delivery or dining radius — driving grand opening traffic, promoting weekly specials, and building neighborhood loyalty.
EDDM for Real Estate Agents: The Complete Neighborhood Farming Guide
Neighborhood farming with EDDM is the proven strategy for generating consistent listing leads. Here's how to select routes, build frequency, and convert touch points into listings.
EDDM for Home Services: How Roofers, Plumbers & HVAC Companies Win Local Jobs
Home service companies — roofers, plumbers, HVAC techs, landscapers — generate their most cost-effective leads through EDDM. Here's the complete playbook.