EDDM for Restaurants — Grand Opening & Traffic Campaigns
Your delivery zone is your market — and EDDM lets you saturate it completely. Target every household within your exact delivery radius with menu mailers, grand opening announcements, and coupon postcards that drive first orders and bring back lapsed customers.
Why EDDM Works for Restaurants & Pizza Delivery
Target Your Delivery Radius Exactly
The USPS route map lets you select only the carrier routes within your delivery zone. No wasted impressions on households you can't actually serve.
Coupon Postcards Drive Foot Traffic
A bold coupon offer on a large-format postcard is one of the highest-converting direct mail formats for restaurants. Print a QR code to track redemptions digitally.
Menu Mailers with QR Codes
Use a large-format EDDM piece to showcase your full menu with photos. Add a QR code that links directly to your online ordering page to capture impulse orders on the spot.
Grand Opening Saturation
A new restaurant lives or dies in its first 90 days. Blanketing every household in your delivery zone with a grand opening mailer is the fastest way to build awareness and trial.
Campaign Ideas for Restaurants & Pizza Delivery
Grand Opening Blitz
Blanket every address within your delivery radius starting 1 week before opening day, then again at week 3. Two drops ensures you catch households that missed the first mailer.
Monthly Coupon Drop
Recurring monthly campaign with a rotating offer. 'This month only: free delivery on orders over $30' or 'Buy one entrée, get one half off.' Keeps your brand in circulation between visits.
Seasonal Menu Launch
Announce seasonal menu changes with a full-color menu mailer. Show food photography, highlight new items, and include a QR code linking directly to your online ordering page.
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