EDDM for Home Services (Plumbing, Electric, Painting)

Be the Go-To Contractor in Every Neighborhood You Serve

Home service businesses — plumbers, electricians, painters, pest control, gutter cleaners — share the same marketing challenge: you need to be top-of-mind before the problem happens. EDDM saturation campaigns put your brand in front of every homeowner on a route, so when something breaks, your postcard is on the fridge.

Pick your routes on the map Compare the two services

Sample 6.5 × 9 EDDM postcard for a plumbing, electrical and painting contractor: front with a free estimate offer, back with the EDDM Retail postage box and Local Postal Customer line — Sample 6.5 × 9 postcard, front and mailing side. Placeholder copy: your design and offer go here.

Be on the fridge before the emergency
Recurring work: tune-ups, gutter cleaning
Recognition builds with repeat touches

Get started

Start Your EDDM Direct Mail Campaign for Home Services (Plumbing, Electric, Painting)

EDDM Full Service

Managed

We print, sort by carrier route, bundle with facing slips and deliver the mailing to USPS, with postage included. You approve the artwork — we handle everything else.

Start Full Service

EDDM Print Only

DIY

We print your EDDM postcards and ship them to you. You take them to the Post Office serving your routes, pay postage and submit the USPS form.

Start Print Only

Why it works

Why EDDM Direct Mail Works for Home Services (Plumbing, Electric, Painting)

Every Door Direct Mail's saturation model suits home services (plumbing, electric, painting) postcard marketing — here's why local businesses in this industry use it.

No Mailing List Needed
Every homeowner on a route is a potential customer. EDDM's saturation model reaches every address on the routes you choose, without the cost of a purchased list.
Target Owner-Occupied Neighborhoods
Focus on routes where most homes are owner-occupied and residents are invested in maintenance. Skip rental-heavy areas where maintenance decisions fall to landlords.
Seasonal Promotions
Time campaigns to demand: gutter cleaning before fall, AC tune-ups before summer, holiday lighting after Thanksgiving, pipe winterization before freeze warnings.
Referral Area Expansion
Use EDDM to grow your service footprint step by step. Target neighborhoods next to existing customer clusters to build route density and cut travel time between jobs.

Mailing side of the sample 6.5 × 9 postcard: the EDDM Retail postage box and "Local Postal Customer" line in the top-right corner, the offer and contact details on the left — The mailing side of the sample, drawn at 6.5 × 9 inches. The EDDM Retail postage box and the "Local Postal Customer" line sit in the top-right corner, where the 4over template puts them, so keep that corner clear. With Full Service we place our mailing partner's permit box there instead. File setup guide

Campaign ideas

EDDM Postcard Campaign Ideas for Home Services (Plumbing, Electric, Painting)

EDDM campaigns for home services (plumbing, electric, painting), with specific timing, messaging and targeting guidance.

Service Introduction Drop
Mail a new ZIP code with your core service and a new-customer discount. 'Now serving your neighborhood — save on your first service call.' An efficient way to break into a new area.
Seasonal Demand Campaign
Gutter cleaning before fall. AC tune-up before summer. Pipe winterization before the first freeze. Relevant, timely offers give homeowners a reason to call now rather than someday.
Route Density Expansion
Target the neighborhoods next to your most active ZIP codes. Adding jobs in areas you already drive through cuts travel overhead and fits more work into each day.

Start your campaign Choose routes

Simple process

How Every Door Direct Mail Works — 4 Simple Steps

From choosing your USPS carrier routes to postcards in every mailbox — here's how the EDDM process works end to end.

Step 1
Select Carrier Routes
Use the route map to choose neighborhoods by ZIP code, with the address count for every route. No mailing list or postage permit required. Open the route map.
Step 2
Upload Your Design
Submit a press-ready PDF or JPG at 300 DPI with 0.125" bleed. Use our free EDDM templates to start fast.
Step 3
We Print & Bundle
We print your EDDM pieces on 100 lb gloss cover or 16pt cardstock, then sort and bundle them by carrier route.
Step 4
USPS Delivers to Every Door
With Full Service we deliver your bundled mailing to USPS. Carriers deliver to every address on your selected routes.

Postcard sizes

Best EDDM Postcard Sizes for Home Services (Plumbing, Electric, Painting)

6.25 x 9 postcard
Standard EDDM
The classic EDDM size — big enough to get noticed, cost-effective for large runs.
$762.06 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 6.25 x 9 postcard
6.5 x 9 postcard
Most popular
Slightly larger than the standard — a bit more room for your headline and offer.
$762.07 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 6.5 x 9 postcard
8.5 x 11 flyer
Maximum impact
Full letter size — maximum print area for coupons, menus or detailed offers.
$772.05 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 8.5 x 11 flyer

Prices as of Oct 7, full colour both sides; your routes set the exact piece count. Not sure which size fits your campaign? Call (346) 306-EDDM (3336) — we'll help you choose, or see every size on the pricing page.

Where to mail

Where to mail: Houston ZIP codes that fit home services (plumbing, electric, painting)

EDDM reaches every door on a carrier route, so the ZIP codes you pick decide who gets your mailer. These rankings sort the Houston area's ZIP codes by the households this kind of business usually mails, using Census figures.

Houston ZIP code map Houston ZIP codes and demographics Look up your ZIP code

Timing