EDDM for Real Estate Agents

Farm Your Neighborhood. Own the Market.

Geographic farming is how many agents become the known name in a neighborhood. EDDM removes the biggest barrier: no need to buy or manage an address list. Mail every homeowner in your farm area with just-listed, just-sold and market-update cards that keep your name top-of-mind through every market cycle.

Pick your routes on the map Compare the two services

Sample 8.5 × 11 EDDM flyer for a real estate agent: front with a just-listed announcement and a free home value review, back with the EDDM Retail postage box and Local Postal Customer line — Sample 8.5 × 11 flyer, front and mailing side. Placeholder copy: your design and offer go here.

Just-listed & just-sold cards build your brand
6–12 touches a year keeps you top-of-mind
USPS postage $0.26 per piece

Get started

Start Your EDDM Direct Mail Campaign for Real Estate Agents

EDDM Full Service

Managed

We print, sort by carrier route, bundle with facing slips and deliver the mailing to USPS, with postage included. You pick the routes and approve the artwork.

Start Full Service

EDDM Print Only

DIY

We print your EDDM postcards and ship them to you. You take them to the Post Office serving your routes, pay postage and submit the USPS form.

Start Print Only

Why it works

Why EDDM Direct Mail Works for Real Estate Agents

Every Door Direct Mail's saturation model suits real estate agents postcard marketing — here's why local businesses in this industry use it.

Geographic Farming
Commit to a neighborhood and mail consistently. 6–12 touches per year builds the recognition that makes you the obvious call when a homeowner is ready to list.
Just-Listed & Just-Sold Cards
Every transaction in your farm is a marketing moment. Just-listed cards create buzz. Just-sold cards show neighbors what you've sold nearby. Both drive inbound calls from neighbors thinking about selling.
High Perceived Value of Large Postcards
A 16pt gloss postcard with professional photography communicates the same quality as your listings. First impressions matter when you are asking someone to trust you with their largest asset.
No List Purchase Needed
Drop the ongoing cost and upkeep of a purchased mailing list. EDDM reaches every address in your farm at the flat USPS EDDM postage rate of $0.26 per piece.

Mailing side of the sample 8.5 × 11 flyer: the EDDM Retail postage box and "Local Postal Customer" line in the top-right corner, the offer and contact details on the left — The mailing side of the sample, drawn at 8.5 × 11 inches. The EDDM Retail postage box and the "Local Postal Customer" line sit in the top-right corner, where our template puts them, so keep that corner clear. With Full Service we place our mailing partner's permit box there instead. File setup guide

Campaign ideas

EDDM Postcard Campaign Ideas for Real Estate Agents

EDDM campaigns for real estate agents, with specific timing, messaging and targeting guidance.

Geographic Farm Monthly
A consistent monthly mailer to your farm of 500–1,000 homes. Rotate between market updates, neighborhood stats and service offers. Frequency is the key — most agents give up before the results come.
Just Listed / Just Sold
Print a postcard for every transaction in your farm area. Just-listed creates excitement. Just-sold over asking creates urgency. Neighbors who see results become your next leads.
Listing Anniversary Drop
Mail your farm area each year around the date of each past listing. 'It's been a year since [neighbor's address] sold for [sale price] — here's what your home could be worth today.'

Start your campaign Choose routes

Simple process

How Every Door Direct Mail Works — 4 Simple Steps

From choosing your USPS carrier routes to postcards in every mailbox — here's how the EDDM process works end to end.

Step 1
Select Carrier Routes
Use the route map to choose neighborhoods by ZIP code, with the address count for every route. No mailing list or postage permit required. Open the route map.
Step 2
Upload Your Design
Submit a press-ready PDF or JPG at 300 DPI with 0.125" bleed. Use our free EDDM templates to start fast.
Step 3
We Print & Bundle
We print your EDDM pieces on 100 lb gloss cover or 16pt cardstock, then sort and bundle them by carrier route.
Step 4
USPS Delivers to Every Door
With Full Service we deliver your bundled mailing to USPS. Carriers deliver to every address on your selected routes.

Not sure which routes fit your customers? The EDDM route map shows address counts and demographics for every route. Learn how to filter routes by income and homeowners.

Postcard sizes

Best EDDM Postcard Sizes for Real Estate Agents

6.25 x 9 postcard
Standard EDDM
The classic EDDM size — big enough to get noticed, cost-effective for large runs.
$766.64 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 6.25 x 9 postcard
6.5 x 9 postcard
Most popular
Slightly larger than the standard — a bit more room for your headline and offer.
$766.65 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 6.5 x 9 postcard
8.5 x 11 flyer
Maximum impact
Full letter size — maximum print area for coupons, menus or detailed offers.
$776.63 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 8.5 x 11 flyer

Prices as of Nov 1, full color both sides; your routes set the exact piece count. Not sure which size fits your campaign? Call (346) 306-EDDM (3336) — we'll help you choose, or see every size on the pricing page.

Where to mail

Where to mail: Houston ZIP codes that fit real estate agents

EDDM reaches every door on a carrier route, so the ZIP codes you pick decide who gets your mailer. These rankings sort the Houston area's ZIP codes by the households this kind of business usually mails, using Census figures.

Houston ZIP code map Houston ZIP codes and demographics Look up your ZIP code

Learn more