EDDM for Dental & Orthodontic Practices

Reach Every Home Near Your Practice

Nearly everyone near your office has teeth, so nearly every home is a possible patient. EDDM puts your postcard in every mailbox on the carrier routes closest to your practice, with no mailing list to buy, and a polished card says something about your practice before anyone walks in.

Pick your routes on the map Compare the two services

Sample 6.5 × 9 EDDM postcard for a dental practice: front with a new-patient exam and cleaning offer, back with the EDDM Retail postage box and Local Postal Customer line — Sample 6.5 × 9 postcard, front and mailing side. Placeholder copy: your design and offer go here.

Every home is a possible patient
Target routes near your office
Target family-heavy routes

Get started

Start Your EDDM Direct Mail Campaign for Dental & Orthodontic Practices

EDDM Full Service

Managed

We print, sort by carrier route, bundle with facing slips and deliver the mailing to USPS, with postage included. You pick the routes and approve the artwork.

Start Full Service

EDDM Print Only

DIY

We print your EDDM postcards and ship them to you. You take them to the Post Office serving your routes, pay postage and submit the USPS form.

Start Print Only

Why it works

Why EDDM Direct Mail Works for Dental & Orthodontic Practices

Every Door Direct Mail's saturation model suits dental & orthodontic practices postcard marketing — here's why local businesses in this industry use it.

Start With the Routes Closest to You
Start with the carrier routes nearest your office and mail 2,500 to 5,000 homes for a first campaign. That is a fair test without spending the whole marketing budget on one card.
High-Gloss Postcard = Professional Trust Signal
A 16pt gloss postcard with clean, professional design communicates practice quality before a patient calls. The physical quality of your mailer reflects your clinical quality.
New Patient Specials
One strong first-visit offer (exam and X-rays, a whitening discount) with an end date gives people a reason to call. Keep the card simple: one offer, your phone number and where you are.
Target Routes Near Your Office
Patients tend to choose a dentist close to home. Use the route map to focus campaigns on carrier routes within a short drive of your practice.

Mailing side of the sample 6.5 × 9 postcard: the EDDM Retail postage box and "Local Postal Customer" line in the top-right corner, the offer and contact details on the left — The mailing side of the sample, drawn at 6.5 × 9 inches. The EDDM Retail postage box and the "Local Postal Customer" line sit in the top-right corner, where our template puts them, so keep that corner clear. With Full Service we place our mailing partner's permit box there instead. File setup guide

Campaign ideas

EDDM Postcard Campaign Ideas for Dental & Orthodontic Practices

EDDM campaigns for dental & orthodontic practices, with specific timing, messaging and targeting guidance.

New Patient Welcome Campaign
Mail the same routes near your office two or three times with one welcome offer for new patients. People rarely call from the first card; repeat mailings make you the familiar name.
Invisalign / Ortho Push
A seasonal campaign to family-heavy routes near schools. Spring and fall, around the school calendar, are natural times for families to think about orthodontics.
Annual Recall Campaign
Mail the routes around your office twice a year with a cleaning reminder and new-patient offer. Consistent presence means you are top of mind when someone's current dentist retires or moves.

Start your campaign Choose routes

Simple process

How Every Door Direct Mail Works — 4 Simple Steps

From choosing your USPS carrier routes to postcards in every mailbox — here's how the EDDM process works end to end.

Step 1
Select Carrier Routes
Use the route map to choose neighborhoods by ZIP code, with the address count for every route. No mailing list or postage permit required. Open the route map.
Step 2
Upload Your Design
Submit a press-ready PDF or JPG at 300 DPI with 0.125" bleed. Use our free EDDM templates to start fast.
Step 3
We Print & Bundle
We print your EDDM pieces on 100 lb gloss cover or 16pt cardstock, then sort and bundle them by carrier route.
Step 4
USPS Delivers to Every Door
With Full Service we deliver your bundled mailing to USPS. Carriers deliver to every address on your selected routes.

Not sure which routes fit your customers? Find the routes in any ZIP code with the free EDDM route map, no account needed. The step-by-step route tool guide covers filters, overlays and sharing. New to route codes? Start with the guide to USPS carrier routes by ZIP code.

Postcard sizes

Best EDDM Postcard Sizes for Dental & Orthodontic Practices

6.25 x 9 postcard
Standard EDDM
The classic EDDM size — big enough to get noticed, cost-effective for large runs.
$766.64 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 6.25 x 9 postcard
6.5 x 9 postcard
Most popular
Slightly larger than the standard — a bit more room for your headline and offer.
$766.65 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 6.5 x 9 postcard
8.5 x 11 flyer
Maximum impact
Full letter size — maximum print area for coupons, menus or detailed offers.
$776.63 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 8.5 x 11 flyer

Prices as of Nov 6, full color both sides; your routes set the exact piece count. Not sure which size fits your campaign? Call (346) 306-EDDM (3336) — we'll help you choose, or see every size on the pricing page.

Where to mail

Where to mail: Houston ZIP codes that fit dental & orthodontic practices

EDDM reaches every door on a carrier route, so the ZIP codes you pick decide who gets your mailer. These rankings sort the Houston area's ZIP codes by the households this kind of business usually mails, using Census figures.

Houston ZIP code map Houston ZIP codes and demographics Look up your ZIP code

Timing

When to Mail: EDDM Timing for Dental & Orthodontic Practices

The calendar behind the campaign ideas above. Order early enough to allow for production and USPS delivery; how production time works.

Spring and fall: Orthodontic offers timed to the school calendar.
Twice a year: A cleaning reminder and new-patient offer to the routes around your office.
First campaign: Two or three mailings to the same 2,500 to 5,000 homes closest to your office.

Learn more