Every Door Direct Mail
Every Door Direct Mail (EDDM): reach every door, no mailing list
EDDM (Every Door Direct Mail) is a USPS program for putting your message in every mailbox in a neighborhood. No mailing list, no postage permit and no complex targeting: printed pieces delivered by USPS carriers to every address on the routes you choose.
- No mailing list required
- Full Service available
- USPS postage $0.26/piece
Simple process
How EDDM works
Four steps from campaign idea to every door in your target neighborhood.
- Step 1
Select carrier routes
Use the route map to choose neighborhoods by ZIP code. Each route shows its residential and business address counts. No mailing list or postage permit required.
- Step 2
Upload your design
Submit a print-ready PDF at 300 DPI with 0.125 inch bleed on every side, or start from a free EDDM template. A person checks every file.
- Step 3
We print and bundle
We print full color on 100 lb gloss cover or thick 16pt card and, with Full Service, bundle the pieces by carrier route with a facing slip on every bundle.
- Step 4
USPS delivers to every door
With Full Service we deliver the mailing to USPS for the date you pick. USPS carriers deliver it to every address on your routes.
Choose your service
Print Only or Full Service?
Both deliver the same full-color EDDM pieces. The difference is who handles bundling, paperwork and getting the mailing to USPS.
EDDM Print OnlyYou mail it
We print your EDDM pieces and ship them to you. You take them to the Post Office serving your routes, complete PS Form 3587 and the facing slips, and pay postage at the counter. The lowest-priced option for mailers comfortable with the USPS drop-off.
See Print OnlyEDDM Full ServiceWe mail it
We print, bundle by carrier route with facing slips, prepare the USPS paperwork and deliver the mailing to USPS. Postage is included. You pick the routes and approve the artwork.
See Full ServiceUSPS size requirements
EDDM size and mail piece requirements
EDDM pieces must be flats under the USPS rules for Every Door Direct Mail. Every size we sell qualifies, and each size page shows which rule it clears.
- Qualifies as a flat when
- Longer than 10.5 in, or taller than 6.125 in, or thicker than 0.25 in (any one is enough)
- Maximum size
- 15 in long × 12 in high × 0.75 in thick
- Maximum weight
- 3.3 oz per piece for EDDM Retail
- Most popular size
- 6.5 × 9 postcard; 6.25 × 9 is the classic standard
- Largest sizes we mail
- 9 × 12 flyers and sell sheets; 11 × 17 flyers are folded to 8.5 × 11 for mailing
- Addressing
- “Postal Customer”, with the EDDM indicia on the address side, no names or street addresses
- Bleed
- 0.125 in on every side
- Safe zone
- Keep text 1/8 in (0.125 in) inside the trim
Prices
Price your EDDM campaign
Live prices for our most popular size, 6.5 × 9 postcards, full color both sides. Every other size and quantity is on the pricing page.
Full Service · 6.5" × 9" · 1,000 mailed
$766.65$0.77 per piecePrinting, bundling, paperwork and USPS postage included. Your routes set the exact count.
+ sales tax (8.25%, not on postage)
Standard production · prices updated Nov 6
Pick your routes See live priceFull Service · 6.5" × 9" · 5,000 mailed
$2,706.81$0.54 per piecePrinting, bundling, paperwork and USPS postage included. Your routes set the exact count.
+ sales tax (8.25%, not on postage)
Standard production · prices updated Nov 6
Pick your routes See live pricePrint Only · 6.5" × 9" · 1,000 printed
$300.62
$0.30 per piece
Printing only. You pay USPS postage at drop-off; shipping is added at checkout.
+ sales tax (8.25%)
Standard production · prices updated Nov 6
See live priceWhy EDDM
Why businesses choose EDDM
For local saturation campaigns, EDDM combines coverage and cost in a way list mail can't. See the research, with sources.
No mailing list needed
Skip the cost and complexity of buying or building a mailing list. EDDM reaches every address on a carrier route: no names, no addresses, no postage permit.
Reach every household
Your mailer goes to every residential address, or every address, on each chosen route. No filtering, no gaps.
Low cost per household
EDDM postage is $0.26 per piece, well below First-Class Mail. For local saturation campaigns it is one of the most cost-effective channels available.
Delivered by USPS
USPS carriers deliver your mail on their regular routes alongside the day's mail. No third-party distribution.
Who uses EDDM
Industries that do well with EDDM
Any local business with a geographic service area can use EDDM. Each guide has campaign ideas, timing and design tips for that industry.
Restaurants & food
Grand openings, seasonal menus and delivery promotions. Reach every household in your delivery zone with one mailing.
View strategies →Home services
HVAC, roofing, landscaping and pest control: target neighborhoods street by street with a bold offer.
View strategies →Gyms & fitness
New-member campaigns, seasonal deals and class schedules to every address around your location.
View strategies →Retail & boutique
Grand openings, sale events and loyalty offers. Drive foot traffic from the neighborhoods around your store.
View strategies →Healthcare & dental
New-patient welcomes, seasonal reminders and specialty announcements to every door in your service area.
View strategies →Real estate
Just listed, just sold and market updates. EDDM lets you blanket a neighborhood without a mailing list.
View strategies →Auto services
Oil changes, tire deals and seasonal service promotions to the neighborhoods closest to your shop.
View strategies →Churches & nonprofits
Community events, giving campaigns and program launches to every household in your area.
View strategies →
Artwork specifications
EDDM print specifications
Use these when preparing your artwork. The file setup guide and free templates cover each size, and the free EDDM file checker flags problems before you order.
- Postcards
- 100 lb gloss cover or 16pt card
- Flyers
- 100 lb gloss cover
- Sell sheets
- 100 lb gloss cover or 16pt card
- Printing
- Full color (CMYK) front and back
- Bleed
- 0.125 in on every side
- Safe zone
- 1/8 in (0.125 in) inside the trim
- File
- Print-ready PDF preferred, images at 300 DPI
- Color mode
- CMYK, not RGB
- Indicia
- EDDM indicia on the address side; our templates include it
- Production time
- Chosen when you order; each option shows its price
- Minimum
- Full Service: one carrier route; the map shows every route's count
Campaign strategies
Industry-specific EDDM strategies and campaign ideas
Every industry has different peak seasons, customer patterns and messages that work. Our industry guides show how to run EDDM campaigns for your type of business, with campaign ideas, design tips and timing.
Roofers and restoration crews: after hail or a hurricane, see storm response EDDM.
Got questions
EDDM frequently asked questions
Everything you need to know about ordering EDDM from EDDM2GO.
What is EDDM and how does it work?
EDDM stands for Every Door Direct Mail, a USPS program that lets you mail to every address on a selected carrier route without a mailing list, postage permit or bulk mail account. You choose the routes on the map, we print your pieces to EDDM size rules, and USPS carriers deliver to every door on your chosen routes.
Do I need a mailing list for EDDM?
No, that is the biggest advantage of EDDM. Instead of mailing to a list of names and addresses, you select whole carrier routes and every residential address, or every address, on each route receives your mailer. Pieces are addressed to "Postal Customer".
What are the EDDM size requirements?
An EDDM piece must be a flat: longer than 10.5 inches, or taller than 6.125 inches, or thicker than 0.25 inch, and no larger than 15 × 12 inches and 0.75 inch thick. EDDM Retail pieces can weigh up to 3.3 ounces. Every size we sell qualifies, and each size page shows which rule it clears.
What's the difference between EDDM Print Only and Full Service?
With Print Only, we print your pieces and ship them to you. You take them to the Post Office serving your routes, present PS Form 3587 with the facing slips, and pay postage at the counter. With Full Service, we print, bundle by carrier route with facing slips, prepare the USPS paperwork and deliver the mailing to USPS, with postage included. You don't need to visit a Post Office.
How do I choose which carrier routes to target?
Start from the ZIP codes your customers come from. Our route map shows every carrier route with its residential and business address counts, so you can see the total count, and the Full Service price, before you pay. You can also call us and we'll help you pick routes.
What paper stock and finish do you use?
Postcards and sell sheets are printed on 100 lb gloss cover or thick 16pt card, and flyers on 100 lb gloss cover, full color on both sides. Each size page lists the stocks available for that size.
How long does an EDDM campaign take from order to delivery?
You choose the production time when you order, and each option shows its price. With Full Service you also pick the mail date when you select routes; after a person on our team checks the order and you approve the proof, the mailing is delivered to USPS for that date. With Print Only, add the time to take the pieces to the Post Office.
What is the minimum order for EDDM?
A mailing is at least one carrier route, and every route is mailed in full: every residential address, or every address. Most routes hold a few hundred addresses or more, and the map shows the exact count for each one. For Print Only, USPS EDDM Retail asks for at least 200 pieces per ZIP code per day at the Post Office.
Can I target multiple ZIP codes in one campaign?
Yes. You can select carrier routes across several ZIP codes and cities in one campaign. With Print Only, each ZIP code's Post Office is its own drop, and we can bundle in 50s or 100s for you. With Full Service, we handle the bundling, paperwork and USPS entry for every route you select.
How much is EDDM postage?
USPS EDDM Retail postage is $0.26 per piece. With Full Service it is included in your price, as its own line. With Print Only you pay it at the Post Office counter.
The complete EDDM guide: every USPS rule, in plain English →
Choosing the right routes decides who sees your mailer. See every route in a ZIP code on the free EDDM route map. The route tool walkthrough shows each feature with screenshots. To read route codes like C033 or R012, see USPS carrier routes explained.
Ready to reach every door?
Pick your routes, choose your size and see the itemized price before you pay. With Full Service we handle the printing, bundling and USPS entry, so you don't have to.