EDDM for Political Campaigns

EDDM Postcards for Local Political Campaigns

Every Door Direct Mail is a cost-effective way for local political campaigns to reach every household in a precinct, district or city. EDDM covers the carrier routes you select at the flat USPS EDDM postage rate — no voter file purchase required for the mailing itself. Use EDDM postcards for introductions, GOTV pushes and issue communications without the complexity of targeted list mail.

Pick your routes on the map Compare the two services

Sample 8.5 × 11 EDDM flyer for a local political campaign: front with a vote reminder for a placeholder candidate, back with the EDDM Retail postage box and Local Postal Customer line — Sample 8.5 × 11 flyer, front and mailing side. Placeholder copy: your design and offer go here.

USPS postage $0.26 per piece
Cover precincts route by route
Production time chosen at checkout

Get started

Start Your EDDM Direct Mail Campaign for Political Campaigns

EDDM Full Service

Managed

We print, sort by carrier route, bundle with facing slips and deliver the mailing to USPS, with postage included. You approve the artwork — we handle everything else.

Start Full Service

EDDM Print Only

DIY

We print your EDDM postcards and ship them to you. You take them to the Post Office serving your routes, pay postage and submit the USPS form.

Start Print Only

Why it works

Why EDDM Direct Mail Works for Political Campaigns

Every Door Direct Mail's saturation model suits political campaigns postcard marketing — here's why local businesses in this industry use it.

Precinct-Level Route Targeting
Select the USPS carrier routes that line up with the precincts, wards or districts in your race. EDDM reaches every household in your target area without managing a voter file for the mail piece itself.
Neighborhood Saturation Without a List
EDDM mails every address on the route — including registered voters, new movers and households missing from outdated voter files. For local races, broad household reach is often more valuable than narrow targeting.
Affordable at Scale
EDDM postage is $0.26 per piece, which makes it a budget-friendly channel for local campaigns that need to reach thousands of households quickly.
EDDM Sizes Built for Impact
Use a large 6.5 x 9 postcard or an 8.5 x 11 flyer on 100 lb gloss cover or 16pt cardstock so your candidate or issue message lands with weight in the mailbox — not buried in a stack of envelopes.

Mailing side of the sample 8.5 × 11 flyer: the EDDM Retail postage box and "Local Postal Customer" line in the top-right corner, the offer and contact details on the left — The mailing side of the sample, drawn at 8.5 × 11 inches. The EDDM Retail postage box and the "Local Postal Customer" line sit in the top-right corner, where the 4over template puts them, so keep that corner clear. With Full Service we place our mailing partner's permit box there instead. File setup guide

Campaign ideas

EDDM Postcard Campaign Ideas for Political Campaigns

EDDM campaigns for political campaigns, with specific timing, messaging and targeting guidance.

Candidate Introduction Drop
An early-cycle EDDM postcard introducing the candidate, biography and top issues to every household in target precincts. Lead with a clear, friendly photo and one compelling reason to pay attention.
Issue or Ballot Measure Mailer
An EDDM postcard explaining a ballot question or campaign issue in plain language. Saturation reach means every nearby household sees your framing of the issue.
Get-Out-the-Vote (GOTV) Push
A final-week EDDM drop reminding every household on selected carrier routes of the election date, polling location and key deadlines. Aim for the mail to land in the last week before election day, and order early enough to allow for production and USPS delivery.

Start your campaign Choose routes

Simple process

How Every Door Direct Mail Works — 4 Simple Steps

From choosing your USPS carrier routes to postcards in every mailbox — here's how the EDDM process works end to end.

Step 1
Select Carrier Routes
Use the route map to choose neighborhoods by ZIP code, with the address count for every route. No mailing list or postage permit required. Open the route map.
Step 2
Upload Your Design
Submit a press-ready PDF or JPG at 300 DPI with 0.125" bleed. Use our free EDDM templates to start fast.
Step 3
We Print & Bundle
We print your EDDM pieces on 100 lb gloss cover or 16pt cardstock, then sort and bundle them by carrier route.
Step 4
USPS Delivers to Every Door
With Full Service we deliver your bundled mailing to USPS. Carriers deliver to every address on your selected routes.

Postcard sizes

Best EDDM Postcard Sizes for Political Campaigns

6.25 x 9 postcard
Standard EDDM
The classic EDDM size — big enough to get noticed, cost-effective for large runs.
$762.06 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 6.25 x 9 postcard
6.5 x 9 postcard
Most popular
Slightly larger than the standard — a bit more room for your headline and offer.
$762.07 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 6.5 x 9 postcard
8.5 x 11 flyer
Maximum impact
Full letter size — maximum print area for coupons, menus or detailed offers.
$772.05 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 8.5 x 11 flyer

Prices as of Oct 6, full colour both sides; your routes set the exact piece count. Not sure which size fits your campaign? Call (346) 306-EDDM (3336) — we'll help you choose, or see every size on the pricing page.

Where to mail

Where to mail: Houston ZIP codes that fit political campaigns

EDDM reaches every door on a carrier route, so the ZIP codes you pick decide who gets your mailer. These rankings sort the Houston area's ZIP codes by the households this kind of business usually mails, using Census figures.

Houston ZIP code map Houston ZIP codes and demographics Look up your ZIP code

Timing

When to Mail: EDDM Timing for Political Campaigns

The calendar behind the campaign ideas above. Order early enough to allow for production and USPS delivery; how production time works.

Early in the cycle: The candidate introduction mailer.
The last week before election day: The get-out-the-vote reminder with the election date and polling place. Order early enough to allow for production and USPS delivery.

Learn more