EDDM for Retail Stores

EDDM Direct Mail for Local Retail Stores

EDDM postcard campaigns reach every household around your retail location at the flat USPS EDDM postage rate. For grand openings, seasonal sales and ongoing foot-traffic campaigns, Every Door Direct Mail covers the neighborhoods nearest your store without the cost of a purchased mailing list — letting independent retailers compete on visibility with national chains.

Pick your routes on the map Compare the two services

Sample 8.5 × 11 EDDM flyer for a local retail store: front with a grand opening offer, back with the EDDM Retail postage box and Local Postal Customer line — Sample 8.5 × 11 flyer, front and mailing side. Placeholder copy: your design and offer go here.

USPS postage $0.26 per piece
Cover the carrier routes around your store
Drive foot traffic with coupon postcards

Get started

Start Your EDDM Direct Mail Campaign for Retail Stores

EDDM Full Service

Managed

We print, sort by carrier route, bundle with facing slips and deliver the mailing to USPS, with postage included. You approve the artwork — we handle everything else.

Start Full Service

EDDM Print Only

DIY

We print your EDDM postcards and ship them to you. You take them to the Post Office serving your routes, pay postage and submit the USPS form.

Start Print Only

Why it works

Why EDDM Direct Mail Works for Retail Stores

Every Door Direct Mail's saturation model suits retail stores postcard marketing — here's why local businesses in this industry use it.

Local Route Targeting for Foot Traffic
Select only the USPS carrier routes within your trade area. EDDM puts a coupon postcard in every nearby home without spending on pieces outside your draw zone.
Neighborhood Saturation Mailing
Every Door Direct Mail reaches every address on the routes you choose. For a local retailer, that means every potential walk-in customer near your store sees your message at the same time.
Affordable Local Marketing
EDDM postage is $0.26 per piece. Combined with our EDDM printing, you can blanket thousands of nearby households without buying a list.
EDDM Postcard Design Built for Retail
Choose from EDDM-eligible postcard sizes on 100 lb gloss cover or 16pt cardstock. Pair a large coupon, QR code and store hours on one high-impact mailer.

Mailing side of the sample 8.5 × 11 flyer: the EDDM Retail postage box and "Local Postal Customer" line in the top-right corner, the offer and contact details on the left — The mailing side of the sample, drawn at 8.5 × 11 inches. The EDDM Retail postage box and the "Local Postal Customer" line sit in the top-right corner, where the 4over template puts them, so keep that corner clear. With Full Service we place our mailing partner's permit box there instead. File setup guide

Campaign ideas

EDDM Postcard Campaign Ideas for Retail Stores

EDDM campaigns for retail stores, with specific timing, messaging and targeting guidance.

Grand Opening Saturation
Blanket every household within a 2–3 mile radius of your store a week before opening and again at week three. Two drops drive trial visits while local interest is highest.
Seasonal Sale Drop
Use EDDM to announce holiday, back-to-school and end-of-season sales to every nearby home. A bold coupon and a clear in-store offer drive same-week visits.
Monthly Coupon Postcard
A recurring EDDM postcard with a rotating featured product or category coupon keeps your store top-of-mind between visits and brings lapsed shoppers back.

Start your campaign Choose routes

Simple process

How Every Door Direct Mail Works — 4 Simple Steps

From choosing your USPS carrier routes to postcards in every mailbox — here's how the EDDM process works end to end.

Step 1
Select Carrier Routes
Use the route map to choose neighborhoods by ZIP code, with the address count for every route. No mailing list or postage permit required. Open the route map.
Step 2
Upload Your Design
Submit a press-ready PDF or JPG at 300 DPI with 0.125" bleed. Use our free EDDM templates to start fast.
Step 3
We Print & Bundle
We print your EDDM pieces on 100 lb gloss cover or 16pt cardstock, then sort and bundle them by carrier route.
Step 4
USPS Delivers to Every Door
With Full Service we deliver your bundled mailing to USPS. Carriers deliver to every address on your selected routes.

Postcard sizes

Best EDDM Postcard Sizes for Retail Stores

6.25 x 9 postcard
Standard EDDM
The classic EDDM size — big enough to get noticed, cost-effective for large runs.
$762.06 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 6.25 x 9 postcard
6.5 x 9 postcard
Most popular
Slightly larger than the standard — a bit more room for your headline and offer.
$762.07 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 6.5 x 9 postcard
8.5 x 11 flyer
Maximum impact
Full letter size — maximum print area for coupons, menus or detailed offers.
$772.05 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 8.5 x 11 flyer

Prices as of Oct 6, full colour both sides; your routes set the exact piece count. Not sure which size fits your campaign? Call (346) 306-EDDM (3336) — we'll help you choose, or see every size on the pricing page.

Where to mail

Where to mail: Houston ZIP codes that fit retail stores

EDDM reaches every door on a carrier route, so the ZIP codes you pick decide who gets your mailer. These rankings sort the Houston area's ZIP codes by the households this kind of business usually mails, using Census figures.

Houston ZIP code map Houston ZIP codes and demographics Look up your ZIP code

Timing