EDDM for Retail Stores — Every Door Direct Mail Postcards
EDDM postcard campaigns reach every household around your retail location at the lowest USPS postage rate available. For grand openings, seasonal sales, and ongoing foot-traffic campaigns, Every Door Direct Mail saturates the neighborhoods nearest your store without the cost of a purchased mailing list — letting independent retailers compete on visibility with national chains.
Why EDDM Works for Retail Store EDDM
Local Route Targeting for Foot Traffic
Select only the USPS carrier routes within your trade area. EDDM lets you put a coupon postcard in every nearby home without wasting budget on impressions outside your draw zone.
Neighborhood Saturation Mailing
Every Door Direct Mail reaches 100% of addresses on the routes you choose. For a local retailer that means every potential walk-in customer near your store sees your message at the same time.
Affordable Local Marketing
EDDM postage runs as low as $0.22 per piece. Combined with our EDDM postcard printing, you can blanket thousands of nearby households for a fraction of the cost of digital ads or list-based mail.
EDDM Postcard Design Built for Retail
Choose from EDDM-eligible postcard sizes in 14PT or 16PT cardstock with gloss, matte, or UV finishes. Pair a large coupon, QR code, and store hours on one high-impact mailer.
Campaign Ideas for Retail Store EDDM
Grand Opening Saturation
Blanket every household within a 2–3 mile radius of your store one week before opening and again at week three. Two drops ensure trial visits at the moment local interest is highest.
Seasonal Sale Drop
Use EDDM to announce holiday, back-to-school, and end-of-season sales to every nearby home. A bold coupon and clear in-store offer drives same-week visits.
Monthly Coupon Postcard
Recurring EDDM postcard with a rotating featured product or category coupon keeps your store top-of-mind between visits and brings lapsed shoppers back.
Customer Success
“We started doing an EDDM drop every quarter and the foot-traffic spike is measurable for two weeks after each mailer hits. It's the most reliable local channel we've found.”
Maya R. — Harbor Mercantile, Galveston TX
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