Every Door Direct Mail® (EDDM®) is a program that was created by the U.S. Postal Service (USPS) in 2011 to make direct mail easier and more affordable than ever, especially for small businesses, allowing you to target your customer base closest to home for less than it takes to send a letter.
EDDM® bundles the process into a beginner-friendly package that allows you to save time and money you’d usually use to gather and organize addresses and names by automatically creating a list based on your desired neighborhood. All you have to do is select a carrier route using our EDDM® mapping tool.
Use our FREE, industry-leading EDDM2GO Mapping Tool, DoorPro™, to select specific carrier routes and zip codes with demographic, radius, and even drive-time filters for precision targeting.
Pick any one of our full color Every Door Direct Mail approved postcards or brochures to create an impactful direct mail marketing campaign that will get you results.
By using our intuitive online ordering system you are in full control of your direct mail campaigns. Just select the dates you would like your EDDM2GO mailers to drop and we take it from there.
Using your map selections, we make sure your direct mailers are delivered directly to every door in the routes that you select. No mailing list, no addressing, no permit required.
The short answer: Yes! EDDM® has many benefits for businesses of all shapes and sizes. Whether you run a bank or a burger joint, a supermarket or a specialty store, EDDM® can probably help boost your business. Find out if EDDM® is right for your business here.
We offer two types of EDDM® services depending on your needs and skill level. Learn more about your options for EDDM® and how EDDM2go can help you create and distribute your promotional postcards and flyers to decide which is right for you.
New technologies keep coming into the picture
New technologies keep coming into the picture, resulting in evolving advertising possibilities. These updates heavily affect mediums like rich media, handheld gadgets, digital billboards, SEM, etc. In this wake, this is easy to explore new strategies and overlook traditional ones. But, direct mailing is still one of the most reliable and effective ways to reach your target audience.