EDDM for Landscaping & Lawn Care

Grow Your Route — Literally

Landscaping is a route-density business — the tighter your stops, the more profitable each crew day becomes. EDDM lets you cover the neighborhoods next to your existing customers, adding new stops right on your current route. Time campaigns to spring thaw or fall cleanup, when homeowners are making lawn decisions.

Pick your routes on the map Compare the two services

Recurring revenue model
Target by route density
Suited to seasonal campaign pushes

Get started

Start Your EDDM Direct Mail Campaign for Landscaping & Lawn Care

EDDM Full Service

Managed

We print, sort by carrier route, bundle with facing slips and deliver the mailing to USPS, with postage included. You pick the routes and approve the artwork.

Start Full Service

EDDM Print Only

DIY

We print your EDDM postcards and ship them to you. You take them to the Post Office serving your routes, pay postage and submit the USPS form.

Start Print Only

Why it works

Why EDDM Direct Mail Works for Landscaping & Lawn Care

Every Door Direct Mail's saturation model suits landscaping & lawn care postcard marketing — here's why local businesses in this industry use it.

Seasonal Campaign Timing
Spring and fall are the key acquisition windows. Mail 4–6 weeks before the season starts to reach homeowners planning their lawn care for the year.
Target Routes Near Existing Customers
Use EDDM to blanket neighborhoods where you already work. Adding stops on existing routes cuts drive time and makes each crew day more efficient.
Every Homeowner is a Prospect
Any homeowner with a yard is a potential customer. EDDM's saturation model means you never miss a prospect on your chosen streets.
High Repeat Purchase Rate
Lawn care is a weekly or bi-weekly recurring service, so one acquired customer pays for many visits — the economics can work even with a modest response rate.

Mailing side of the sample 6.5 × 9 postcard: the EDDM Retail postage box and "Local Postal Customer" line in the top-right corner, the offer and contact details on the left — The mailing side of the sample, drawn at 6.5 × 9 inches. The EDDM Retail postage box and the "Local Postal Customer" line sit in the top-right corner, where our template puts them, so keep that corner clear. With Full Service we place our mailing partner's permit box there instead. File setup guide

Campaign ideas

EDDM Postcard Campaign Ideas for Landscaping & Lawn Care

EDDM campaigns for landscaping & lawn care, with specific timing, messaging and targeting guidance.

Spring Thaw Contract Lock-In
Mail 4–6 weeks before grass starts growing in your region. Offer a seasonal package with a discount for early sign-up. Homeowners making lawn decisions in February and March are your best prospects.
Route Density Expansion
Use the route map to find carrier routes next to streets where you already have customers. Send an EDDM campaign to those routes to add nearby stops and reduce crew drive time.
Fall Cleanup Push
Late-September campaign for leaf removal, lawn aeration and winterization. Include a bundled fall/spring offer to keep recurring clients through both seasons.

Start your campaign Choose routes

Simple process

How Every Door Direct Mail Works — 4 Simple Steps

From choosing your USPS carrier routes to postcards in every mailbox — here's how the EDDM process works end to end.

Step 1
Select Carrier Routes
Use the route map to choose neighborhoods by ZIP code, with the address count for every route. No mailing list or postage permit required. Open the route map.
Step 2
Upload Your Design
Submit a press-ready PDF or JPG at 300 DPI with 0.125" bleed. Use our free EDDM templates to start fast.
Step 3
We Print & Bundle
We print your EDDM pieces on 100 lb gloss cover or 16pt cardstock, then sort and bundle them by carrier route.
Step 4
USPS Delivers to Every Door
With Full Service we deliver your bundled mailing to USPS. Carriers deliver to every address on your selected routes.

Not sure which routes fit your customers? The EDDM route map shows address counts and demographics for every route. Learn how to filter routes by income and homeowners.

Postcard sizes

Best EDDM Postcard Sizes for Landscaping & Lawn Care

6.25 x 9 postcard
Standard EDDM
The classic EDDM size — big enough to get noticed, cost-effective for large runs.
$766.64 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 6.25 x 9 postcard
6.5 x 9 postcard
Most popular
Slightly larger than the standard — a bit more room for your headline and offer.
$766.65 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 6.5 x 9 postcard
8.5 x 11 flyer
Maximum impact
Full letter size — maximum print area for coupons, menus or detailed offers.
$776.63 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 8.5 x 11 flyer

Prices as of Nov 1, full color both sides; your routes set the exact piece count. Not sure which size fits your campaign? Call (346) 306-EDDM (3336) — we'll help you choose, or see every size on the pricing page.

Where to mail

Where to mail: Houston ZIP codes that fit landscaping & lawn care

EDDM reaches every door on a carrier route, so the ZIP codes you pick decide who gets your mailer. These rankings sort the Houston area's ZIP codes by the households this kind of business usually mails, using Census figures.

Houston ZIP code map Houston ZIP codes and demographics Look up your ZIP code

Timing

When to Mail: EDDM Timing for Landscaping & Lawn Care

The calendar behind the campaign ideas above. Order early enough to allow for production and USPS delivery; how production time works.

Late winter: Mail 4–6 weeks before grass starts growing in your region; homeowners choose lawn service in February and March.
Late September: Fall cleanup, aeration and winterization offers, with a bundled fall and spring package.

Learn more