EDDM for Gyms & Fitness Studios

Pack Your New Year — and Every Month After

Fitness is hyper-local and seasonal. January and September are the big acquisition windows. EDDM lets you cover every household within a couple of miles of your location with a compelling intro offer right when motivation is highest — and fill your classes before the competition does.

Pick your routes on the map Compare the two services

Sample 6.5 × 9 EDDM postcard for a gym or fitness studio: front with a free first-week trial offer, back with the EDDM Retail postage box and Local Postal Customer line — Sample 6.5 × 9 postcard, front and mailing side. Placeholder copy: your design and offer go here.

Jan & Sep are peak sign-up months
Cover every door around your studio
Monthly memberships reward each new member

Get started

Start Your EDDM Direct Mail Campaign for Gyms & Fitness Studios

EDDM Full Service

Managed

We print, sort by carrier route, bundle with facing slips and deliver the mailing to USPS, with postage included. You pick the routes and approve the artwork.

Start Full Service

EDDM Print Only

DIY

We print your EDDM postcards and ship them to you. You take them to the Post Office serving your routes, pay postage and submit the USPS form.

Start Print Only

Why it works

Why EDDM Direct Mail Works for Gyms & Fitness Studios

Every Door Direct Mail's saturation model suits gyms & fitness studios postcard marketing — here's why local businesses in this industry use it.

Seasonal Campaigns (Jan/Sep)
New Year's resolutions and back-to-school routines are the two big acquisition windows. Mail 2–3 weeks before each one so you are in homes when buying intent is highest.
Target the Neighborhoods Around You
Members tend to choose a gym close to home or work. Use the route map to select every carrier route within a couple of miles of your location and cover them completely.
Class Schedule + Intro Offer on One Card
A large-format postcard can carry your class schedule, studio photos and a first-month offer on one piece. Give prospects everything they need to decide in seconds.
High Repeat Usage
A new member pays every month, so each sign-up is worth far more than one visit. That changes the break-even math in your favor.

Mailing side of the sample 6.5 × 9 postcard: the EDDM Retail postage box and "Local Postal Customer" line in the top-right corner, the offer and contact details on the left — The mailing side of the sample, drawn at 6.5 × 9 inches. The EDDM Retail postage box and the "Local Postal Customer" line sit in the top-right corner, where our template puts them, so keep that corner clear. With Full Service we place our mailing partner's permit box there instead. File setup guide

Campaign ideas

EDDM Postcard Campaign Ideas for Gyms & Fitness Studios

EDDM campaigns for gyms & fitness studios, with specific timing, messaging and targeting guidance.

New Year Surge
Mail your surrounding routes in late December. 'New year, new you — first month free.' Aim for the mail to land in the first days of January, when motivation peaks.
Summer Body Push
An April/May campaign that captures pre-summer motivation. Show transformation results, highlight group classes and offer a 30-day trial.
Back-to-School September Push
September reaches parents who have free time once kids return to school. Position your studio as the answer for their own health now that schedules have opened up.

Start your campaign Choose routes

Simple process

How Every Door Direct Mail Works — 4 Simple Steps

From choosing your USPS carrier routes to postcards in every mailbox — here's how the EDDM process works end to end.

Step 1
Select Carrier Routes
Use the route map to choose neighborhoods by ZIP code, with the address count for every route. No mailing list or postage permit required. Open the route map.
Step 2
Upload Your Design
Submit a press-ready PDF or JPG at 300 DPI with 0.125" bleed. Use our free EDDM templates to start fast.
Step 3
We Print & Bundle
We print your EDDM pieces on 100 lb gloss cover or 16pt cardstock, then sort and bundle them by carrier route.
Step 4
USPS Delivers to Every Door
With Full Service we deliver your bundled mailing to USPS. Carriers deliver to every address on your selected routes.

Not sure which routes fit your customers? The EDDM route map shows address counts and demographics for every route. Learn how to filter routes by income and homeowners.

Postcard sizes

Best EDDM Postcard Sizes for Gyms & Fitness Studios

6.25 x 9 postcard
Standard EDDM
The classic EDDM size — big enough to get noticed, cost-effective for large runs.
$766.64 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 6.25 x 9 postcard
6.5 x 9 postcard
Most popular
Slightly larger than the standard — a bit more room for your headline and offer.
$766.65 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 6.5 x 9 postcard
8.5 x 11 flyer
Maximum impact
Full letter size — maximum print area for coupons, menus or detailed offers.
$776.63 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 8.5 x 11 flyer

Prices as of Nov 1, full color both sides; your routes set the exact piece count. Not sure which size fits your campaign? Call (346) 306-EDDM (3336) — we'll help you choose, or see every size on the pricing page.

Where to mail

Where to mail: Houston ZIP codes that fit gyms & fitness studios

EDDM reaches every door on a carrier route, so the ZIP codes you pick decide who gets your mailer. These rankings sort the Houston area's ZIP codes by the households this kind of business usually mails, using Census figures.

Houston ZIP code map Houston ZIP codes and demographics Look up your ZIP code

Timing

When to Mail: EDDM Timing for Gyms & Fitness Studios

The calendar behind the campaign ideas above. Order early enough to allow for production and USPS delivery; how production time works.

Late December: Mail so it lands in the first days of January, when sign-ups peak.
April–May: Pre-summer trial offers.
September: Back-to-school, when parents have time for themselves again.

Learn more