EDDM for Healthcare Practices

Fill Your Appointment Book with Local Patients

EDDM is a cost-effective way for healthcare providers to reach every household in their service area. From urgent care and family medicine to specialty practices and telehealth clinics, direct mail supports new-patient acquisition without purchasing lists. Target the neighborhoods where your patients live and grow your practice with consistent, professional mailers.

Pick your routes on the map Compare the two services

Sample 6.5 × 9 EDDM postcard for a medical practice: front with a now-accepting-new-patients announcement, back with the EDDM Retail postage box and Local Postal Customer line — Sample 6.5 × 9 postcard, front and mailing side. Placeholder copy: your design and offer go here.

Target by geography, never by patient data
Best for a 3–5 mile radius
Cover the neighborhoods around your office

Get started

Start Your EDDM Direct Mail Campaign for Healthcare Practices

EDDM Full Service

Managed

We print, sort by carrier route, bundle with facing slips and deliver the mailing to USPS, with postage included. You pick the routes and approve the artwork.

Start Full Service

EDDM Print Only

DIY

We print your EDDM postcards and ship them to you. You take them to the Post Office serving your routes, pay postage and submit the USPS form.

Start Print Only

Why it works

Why EDDM Direct Mail Works for Healthcare Practices

Every Door Direct Mail's saturation model suits healthcare practices postcard marketing — here's why local businesses in this industry use it.

No Mailing List Required
EDDM reaches every household on selected USPS carrier routes — no patient list or database purchase needed. Select the neighborhoods closest to your practice and blanket them with your offer.
New Patient Acquisition at Scale
Physical mailers stay on the counter, carry trust, and reach people who don't engage with online ads — a useful complement to your digital marketing.
No Patient Data Involved
EDDM is addressed to every household on a route, so it uses no patient information at all. You target by geography, not by health condition or patient history.
Promote Specific Services
Use seasonal campaigns to promote annual physicals, flu shots, dental cleanings or new-patient specials. Timely, relevant mail gets read, shared and acted on.

Mailing side of the sample 6.5 × 9 postcard: the EDDM Retail postage box and "Local Postal Customer" line in the top-right corner, the offer and contact details on the left — The mailing side of the sample, drawn at 6.5 × 9 inches. The EDDM Retail postage box and the "Local Postal Customer" line sit in the top-right corner, where our template puts them, so keep that corner clear. With Full Service we place our mailing partner's permit box there instead. File setup guide

Campaign ideas

EDDM Postcard Campaign Ideas for Healthcare Practices

EDDM campaigns for healthcare practices, with specific timing, messaging and targeting guidance.

New Patient Welcome Offer
Mail every household within a few miles of your location with a new-patient special — free consultation, discounted exam or waived fee. Include a QR code to your booking page.
Seasonal Health Reminder
Flu season, back-to-school physicals, open enrollment — use the calendar to reach households when they are thinking about healthcare. Timely mail drives bookings.
Specialty Service Launch
Introducing a new service — telehealth, cosmetic dentistry, physical therapy or a weight-loss program? EDDM gets the word out to your whole neighborhood in one campaign.

Start your campaign Choose routes

Simple process

How Every Door Direct Mail Works — 4 Simple Steps

From choosing your USPS carrier routes to postcards in every mailbox — here's how the EDDM process works end to end.

Step 1
Select Carrier Routes
Use the route map to choose neighborhoods by ZIP code, with the address count for every route. No mailing list or postage permit required. Open the route map.
Step 2
Upload Your Design
Submit a press-ready PDF or JPG at 300 DPI with 0.125" bleed. Use our free EDDM templates to start fast.
Step 3
We Print & Bundle
We print your EDDM pieces on 100 lb gloss cover or 16pt cardstock, then sort and bundle them by carrier route.
Step 4
USPS Delivers to Every Door
With Full Service we deliver your bundled mailing to USPS. Carriers deliver to every address on your selected routes.

Not sure which routes fit your customers? Find the routes in any ZIP code with the free EDDM route map, no account needed. The step-by-step route tool guide covers filters, overlays and sharing. New to route codes? Start with the guide to USPS carrier routes by ZIP code.

Postcard sizes

Best EDDM Postcard Sizes for Healthcare Practices

6.25 x 9 postcard
Standard EDDM
The classic EDDM size — big enough to get noticed, cost-effective for large runs.
$766.64 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 6.25 x 9 postcard
6.5 x 9 postcard
Most popular
Slightly larger than the standard — a bit more room for your headline and offer.
$766.65 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 6.5 x 9 postcard
8.5 x 11 flyer
Maximum impact
Full letter size — maximum print area for coupons, menus or detailed offers.
$776.63 for 1,000 with Full Service, postage included + sales tax (8.25%, not on postage)
Configure 8.5 x 11 flyer

Prices as of Nov 1, full color both sides; your routes set the exact piece count. Not sure which size fits your campaign? Call (346) 306-EDDM (3336) — we'll help you choose, or see every size on the pricing page.

Where to mail

Where to mail: Houston ZIP codes that fit healthcare practices

EDDM reaches every door on a carrier route, so the ZIP codes you pick decide who gets your mailer. These rankings sort the Houston area's ZIP codes by the households this kind of business usually mails, using Census figures.

Houston ZIP code map Houston ZIP codes and demographics Look up your ZIP code

Timing

When to Mail: EDDM Timing for Healthcare Practices

The calendar behind the campaign ideas above. Order early enough to allow for production and USPS delivery; how production time works.

Flu season: Vaccination and wellness reminders.
Back to school: School and sports physicals.
Open enrollment: Reach households while they are choosing plans and providers.

Learn more