Key Characteristics of EDDM® Options
This means you must take of:
● Obtaining carrier route
● Researching USPS
● Creating your promotional postcards/flyers
● Coordinating EDDM®
postage drop-off to post office(s)
Note: Some printers offer EDDM® Retail services, but you should clarify
exactly what steps will be left to you. Don’t forget to factor in time and travel when adding up all the costs.
Using a Business Mail Entry Unit (BMEU) means:
● All of the printing, prep, and postage is handled
● Your campaign is
entered directly into the local mail stream, saving you from having to research requirements or
deal with the post office
If you have the know-how and time, EDDM® Retail is a great option to help get you started and keep things affordable. However, EDDM2go’s bundled EDDM® BMEU option will make the process even simpler and more accessible, saving you time, especially for those who’ve never done a mailing campaign before. Not only is the process cost-effective but efficient and easy to use. Campaigns are sent quickly to reach recipients in 10 days or less after the time the order is placed.* And, because we ship mail with a BMEU like regular postage via Priority Mail, we’re able to track the mailings to verify the day it’s entered into the mail stream so you can stay informed about when you expect your campaign to be delivered.
EDDM2go’s EDDM® BMEU package is an all-inclusive service designed to avoid headaches and extra expenses for businesses wanting to market themselves in their neighborhood, taking care of everything from paperwork to mailing permits and other steps of the process while bundling the costs to create affordable, flat pricing. No hidden fees!
Plus, as an official affiliate of the USPS, you can count on EDM2go to be your one-stop shop for complete, reliable turnkey EDDM® campaigns.
*EDDM2go prints, processes, and mails all orders to the local post office within 5 days. The average time it takes the USPS to deliver your mailing is 5 days or less.
Learn more about the types of materials that can be sent using EDDM®, how these pieces are addressed, and what sort of details your print piece needs to include so you can start planning your campaign.
Don’t worry, if dimensions and mailing labels seem confusing, feel free to choose our all-inclusive EDDM® BMEU option and all of this will be done for you! No need to wonder whether everything is up to code and compliant.
In order to qualify for the Every Door Direct Mail® (EDDM®) program, the U.S. Post Office (USPS) requires that all EDDM® mail pieces comply with specific guidelines. Learn more about the types of materials that can be sent using EDDM®, how these pieces should be addressed, and what sort of details your print piece needs to include with the guide below.
The EDDM® program requires you to use Standard Mail commercial flats for simplified addressing. A Standard Mail commercial flat for simplified addressing is defined by the USPS as a rectangular mail piece with four square corners that:
● Is between 6.125”-12” tall, 11.5”-15” wide, or .25”-.75” thick.
To qualify as a commercial flat, the mailpiece must exceed only one of the minimum dimensions, while not exceeding any of the maximums. For example, a package that is 6.5” tall, 11” wide, and .2” thick would be a commercial flat but a 6.2”, 11” wide, .8” thick package would not. Packages outside of these dimensions are considered parcels.
Mailing labels must appear on the top half—or the shortest end—of the mail piece. The orientation of the label does not matter.
All EDDM® mail pieces must also feature a pre-printed mailing label that employs a simplified addressing format. If using a BMEU (Business Mail Entry Unit), as all EDDM2go services do, acceptable forms of this format are:
● “Postal Customer” for business and residential deliveries
● “Residential Customer” for residential-only deliveries
● “PO Box Customer” for PO Box deliveries
● All EDDM® Retail labels must use the “Local Postal Customer” format.
There are two types of indicias (address labels) for sending EDDM®:
● The EDDM® BMEU indicia displays the permit number on the last line (when using the EDDM2go service, this postage permit number will be ours) and “PAID” appears on a separate line.
● The EDDM® Retail indicia has the words “EDDM® Retail” printed on the last line and “PAID” appears on a separate line.
Note that all mail pieces should include “ECRWSS” in the address area. “ECRWSS” stands for “Enhanced Carrier Route Walking Sequence Saturation.”