Roofing Company Direct Mail Mistakes to Avoid at All Costs

Roofing company direct mail can be a big money maker. Or it can be a waste of resources for any contractor or roofer. Success or failure depend on the resources that you are willing to invest, and the common mistakes you manage to avoid. Here are some mistakes that can have far reaching consequences and should be avoided at all costs. Roofing Company Direct Mail That is Poorly Designed Roofing...

Where Can You Find Direct Mail Design Inspiration?

Finding direct mail design inspiration can be easy or hard, depending on where you are looking. If you are someone who is highly creative, then you may get inspired just by waking up and seeing the sun breaking over the horizon. If you lack creativity, then even an amazing sight or experience may not be very inspiring. Here are some ways you can find inspiration for your direct mail. Direct Mail Design...

Is Full Service Direct Mail Right for Your Next Campaign?

Full service direct mail can offer a lot of convenience. It will make any direct mail campaign much easier to execute successfully. But is it the right choice for your business? The answer will vary and depend on many different things. Here are some benefits of a full service direct mail campaign to help you decide if it would be right for your business. Full Service Direct Mail can be Very...

Inspiration and Creative Mailer Ideas for your Next Campaign

Creative mailer ideas can turn your mail campaign into something unforgettable. Where can you find inspiration and ideas that are highly creative? This can be a difficult task. Especially if you are not someone who is naturally creative. There is no need to worry. There are plenty of places to look for inspiration. Creative Mailer Ideas are All Around You If you are looking for creative mailer...

Are DIY Insurance Company Mailers a Good Idea?

DIY insurance company mailers can seem like a good way to save money. Do-it-yourself is a cheap means to send out mail to potential clients and generate leads. But is it really a good idea? DIY is not always a mistake. There are many different factors involved that need to be considered. You want to get good results, and not waste precious resources without any return. 9 Questions to Consider...

Direct Mail Lists

Direct Mail Lists: DIY, Rent, or Buy?

Direct mail lists are a key component for direct mail campaigns. There are a number of ways to get these lists. For this type of campaign you may create the mailing lists yourself, rent the lists, or buy them outright. The right answer may be different in each case. Direct Mail Lists are an Essential Part of Any Direct Mail Campaign Direct mail lists show where your mailers need to be delivered. The...

11 Advertise By Mail Secrets for a Better Response Rate

A Better Response Rate When You Advertise by Mail If you are going to advertise by mail, you will get a better response rate when you make your mailer useful to the consumer in some way. Landfills are full of mail that has been tossed, unread. Here are 11 secrets to keep your advertisement out of the trash, and working to bring you a better response rate. 1. Create Useful Mailers When you...

Why Should You Personalize Direct Mail?

Many businesses and advertisers personalize direct mail, verses send generic mailers. Generic mailers that are not personalized in any way can still get a response, but it may not be the one that you were hoping for. 9 Facts to Help You Decide Whether to Personalize Direct Mail in Your Next Campaign If you are trying to decide whether your mailers should be personalized to some degree, there are...

Follow These Important Direct Mail Guidelines

There are a number of direct mail guidelines and best practices factors that should always be followed. Some business owners and inexperienced marketers are not aware of these factors. The guidelines and best practices should be followed closely if you want mailers that pop and sizzle. Use them to have a highly successful campaign without spending more than you want to. The Type of Mail Being Sent Will...

Attract Attention With These Unique Direct Mail Ideas

Unique direct mail ideas are the key to successful marketing. Do you find it difficult to come up with these ideas when you need them? There are some methods and tricks you can use to get creative and find ideas for your direct mail. Build your brand as a contender in your industry with ideas that are innovative, outside the box, and guaranteed to attract attention. Engage a Consumer Focus Group for...

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