You may think that the farther the reach you have with your marketing, the better. But, in actuality, the best customers have been proven to be those closest to home. According to BizReport, the average customer spends 85% of their disposable income within 5 miles of the home, making your own neighborhood your best source for boosting sales. EDDM® makes this easy by spreading the word door-to-door by way of your local mail carrier, helping you to increase awareness of your services and products to the ideal people, allowing you to expand your customer base, boost sales, and increase foot traffic in an easy and affordable way.
In our digital world, many businesses rely on email marketing to drive sales and traffic, but the number of filters that create barriers between the business and the consumer can be difficult to overcome. When it does arrive, the likelihood of standing out within the hundreds of other emails flooding their inbox every day is lower than most would like. According to Mailchimp, the average open rate for emails is only around 20% across almost all industries. Even when a customer receives and opens an email, the entire message is not immediately available and rarely read in full with the need to scroll, download images, and follow links all keeping the customer from staying engaged.
Although mail may seem like an antiquated method in the world of social media and online marketing, statistics show that the physical form gets much more engagement, with 90% of direct mail being opened. EDDM® uses this tried-and-true approach to deliver information straight into customers’ hands in a form that’s harder to ignore and much more accessible.
That being said, email marketing has its time and place, and research has shown that the most successful advertising campaigns are those with integrated efforts. Digital and direct mail advertising can go hand in hand to create the best and most balanced marketing strategy with the smallest budget. In fact, EDDM® has been proven to be most successful when paired with other forms of advertising, with combined efforts providing a higher yield, especially when coupons were included.
You may be wondering how EDDM® can be such an easy and affordable process. Can it really be so simple? What types of materials can be sent using EDDM®? How customizable is it? How does addressing work? And what do you need to get started?
Learn more about EDDM® requirements here for all the answers to these questions and more!
The short answer: Yes! EDDM® has many benefits for businesses of all shapes and sizes. Whether you run a bank or a burger joint, a supermarket or a specialty store, EDDM® can probably help boost your business. Find out if EDDM® is right for your business here.
We offer two types of EDDM® services depending on your needs and skill level. Learn more about your options for EDDM® and how EDDM2go can help you create and distribute your promotional postcards and flyers to decide which is right for you.
Interested in trying EDDM®? Request a sample at no cost to you to get a feel for how local marketing works with EDDM2go, including free flyers and postcards and a special welcome gift!
Small businesses across the country have already experienced the benefits of Every Door Direct Mail® (EDDM®), a program created by the U.S. Postal Service (USPS) to provide an easy, low-cost solution to sending promotional mail to local customers. Learn more about this cost-efficient and effective program by requesting our free Every Door Direct Mail® Success Kit including everything you need to know about the program, samples of EDDM® flyers and postcards, and a welcome gift to help you with your first campaign.
See how EDDM® can help increase traffic, find new customers, and boost revenue, whether you’re a small business, marketing professional, franchise, non-profit organization, or any other type of business by reserving your kit today!