There are a number of direct mail guidelines and best practices factors that should always be followed. Some business owners and inexperienced marketers are not aware of these factors. The guidelines and best practices should be followed closely if you want mailers that pop and sizzle. Use them to have a highly successful campaign without spending more than you want to. The Type of Mail Being Sent Will...

Unique direct mail ideas are the key to successful marketing. Do you find it difficult to come up with these ideas when you need them? There are some methods and tricks you can use to get creative and find ideas for your direct mail. Build your brand as a contender in your industry with ideas that are innovative, outside the box, and guaranteed to attract attention. Engage a Consumer Focus Group for...

In today’s world, there are so many options from which to choose. Whether it is the brand detergent you use, the type of car you drive, or even the company you choose for printing direct mail catalogs, there tend to be a LOT of options. The question, of course, is how to choose the right one for you — with minimal effort on your part. As the largest privately owned printing and direct mail...

According to the Pew Research Center, less than half of the children in the United States live in a “traditional” family home. Single parent homes are becoming much more of a normal living environment. Targeting single parents with direct mail is an excellent way to reach out to this burgeoning demographic. 12 Tips for Targeting Single Parents Targeting single parents is very popular with...

Alleviate stressful direct mail campaigns by letting Las Vegas Color Graphics provide full turnkey solutions. By offering everything from design and printing to mailing and data management, our team simplifies your direct marketing efforts. Problem Free Direct Mail Campaigns Your direct mail campaign goes off without a hitch, no matter the size and scope of your project. Allow our highly skilled...

In my second year in business, I wanted to launch a marketing campaign to try and reach more people. I had tried several options, including some outreach activities, but my efforts bore little to no fruits. Very few people had heard of my spa even though it had a beautiful and unique name I had borrowed from the Jain religion ‘Mahavir spa, barber, and salon.’ That's when EDDM came into the picture to...

If you live in Houston, it can be challenging to get the best screen-printing or specialized t-shirt printing company. But, with the best service provider, you're sure to get quality products that will impress everyone and boost your marketing efforts. Do you know any of these screen-printing companies? What do you look for before hiring a screen/t-shirt printing company? Read on and understand much more...

If you are like many people then you may think that the best colors for direct mail are the ones that are your favorite but this is not the case. Various shades cause specific emotions and psychological responses in consumers, and some have favorable associations while others are associated with more negative emotions and psychological states. Color also has the unique ability to attract specific types...

Coming up with direct mail coupon ideas to increase sales and attract new customers can seem like a never-ending process. Nevertheless, it is a necessary one for any business that wants to stay competitive. More than likely, there are hundreds of companies just like yours trying to attract customers, and coupons are a terrific way to do this because people love a good bargain. There are many types of...

Among the largest employers in the US is the US Postal Service. Shall we say it is the leading among independent government agencies? That already tells us about its viability as a reputable employer. According to the Bureau of Labor Statistics, the USPS employs over half a million workers in over 300 job categories every year. With over 35000 post offices and branches spread across the entire country,...