24368 ZIP Code, Rural Retreat, VA
24368 is a ZIP code in Rural Retreat, Virginia — mostly in Wythe County (73% of its land), with smaller parts in Smyth County. It covers 87 square miles of land. The closest ZIP codes are 24323, 24311 and 24318. 5,574 people live here in 2,116 households. It is rural, with fewer than 100 people per square mile, and most homes are owner-occupied (86%). Median household income is $73,614, below the Virginia median of $93,170.
Quick facts
- Mailing city: Rural Retreat, VA
- County: Wythe County
- Land area: 87 sq mi
- Population: 5,574
- Median household income: $73,614
- Carrier routes: 3 (1,984 homes)
Key figures
| Measure | Value |
|---|---|
| Residents | 5,574 |
| Households | 2,116 |
| Median household income | $73,614 |
| Income per person | $33,733 |
| Median age | 38.1 |
| Homeowners | 85.9% |
| Median home value | $170,100 |
| Median rent | $773 |
| Bachelor's degree or higher | 21.8% |
| Average commute (minutes) | 28.1 |
| Households with kids under 18 | 36.7% |
| Moved in the past year | 4.3% |
| Below the poverty line | 14.1% |
| Broadband internet | 86.2% |
| Speak a non-English language at home | 2.5% |
Household income
| % of households | Value |
|---|---|
| <$10K | 3.4% |
| $10–15K | 2.6% |
| $15–25K | 9.3% |
| $25–35K | 10.2% |
| $35–50K | 9.2% |
| $50–75K | 17.6% |
| $75–100K | 15.4% |
| $100–150K | 19.2% |
| $150–200K | 4.6% |
| $200K+ | 8.6% |
Age
| % of all residents | Value |
|---|---|
| <10 | 15.8% |
| 10–19 | 14.4% |
| 20–24 | 4.8% |
| 25–34 | 10.5% |
| 35–44 | 15.9% |
| 45–54 | 12.1% |
| 55–64 | 11.3% |
| 65–74 | 9.8% |
| 75+ | 5.4% |
Tenure
| % of housing units | Value |
|---|---|
| Owned, with mortgage | 29.7% |
| Owned outright | 48.6% |
| Rented | 12.6% |
| Vacant | 9.1% |
Type of building
| % of housing units | Value |
|---|---|
| Detached house | 73.5% |
| Townhome | 0.6% |
| 2–4 units | 3.3% |
| 5–19 units | 0.6% |
| 20+ units | 0.0% |
| Mobile / other | 22.0% |
Businesses in 24368
74 business establishments with 1,080 employees (ZIP Codes Business Patterns 2023).
- Retail Trade: 13
- Other Services (except Public Administration): 13
- Accommodation and Food Services: 9
- Construction: 8
- Manufacturing: 6
- Administrative and Support and Waste Management and Remediation Services: 6
- Health Care and Social Assistance: 6
- Wholesale Trade: 4
EDDM carrier routes
24368 has 3 USPS carrier routes with 1,984 residential and 59 business mailboxes. Open the EDDM route map.
Carrier routes in 24368
24368 has 3 USPS carrier routes (3 rural (R)) with 1,984 residential and 59 business mailboxes. Routes range from 571 homes (R001) to 772 homes (R003); the median route has 641 homes. The Census counted 2,116 households in 24368 (2020–2024 average); USPS counts current mailboxes, including new and vacant homes.
| Homes per route | Routes |
|---|---|
| 1–249 | 0 |
| 250–499 | 0 |
| 500–749 | 2 |
| 750–999 | 1 |
| 1,000–1,499 | 0 |
| 1,500+ | 0 |
Best routes in 24368 for…
Most businesses
For B2B offers: office supplies, cleaning, IT, catering and commercial services.
- Route R002 — USPS business mailboxes 27, 641 homes
- Route R003 — USPS business mailboxes 26, 772 homes
- Route R001 — USPS business mailboxes 6, 571 homes
Select these 3 routes on the route map
Every carrier route in 24368
| Route | Type | Homes | Businesses | Est. median income | Est. owners | Est. families with kids | Est. moved in past year |
|---|---|---|---|---|---|---|---|
| R001 | Rural | 571 | 6 | $49,412 | — | — | — |
| R002 | Rural | 641 | 27 | $37,775 | — | — | — |
| R003 | Rural | 772 | 26 | $50,514 | — | — | — |
Income, owners, families and movers are estimates for each route (how we estimate them); mailbox counts are current USPS figures. Open 24368 on the EDDM route map.
How route demographics are estimated
Mailbox counts come from USPS; demographics are estimates
The number of homes and businesses on each carrier route is the current USPS EDDM count. The Census Bureau does not publish figures for carrier routes, so income, homeownership, ages, families, movers and housing age on a route are EDDM2GO estimates built from Census block groups (neighborhood areas of roughly 600 to 3,000 people).
How a route gets its figures: the block-group length-share method
We trace each route's streets every 25 meters and record which block group each stretch falls in. The route's homes are spread along its streets in proportion to length, so a route with 60% of its street length in one block group is assumed to have 60% of its homes there. Each block group then contributes its Census counts in proportion to the share of its housing units that sit on the route (capped at the whole block group). Medians are recalculated from the combined income, home-value and age brackets, the way the Census Bureau computes them, not averaged.
Margins of error
Census survey figures carry a margin of error at 90% confidence; we carry it through the calculation and show it as ±. Our margins treat the route-to-block-group split as exact, so the real uncertainty is larger. Routes with fewer than 100 estimated households, large margins, or streets we could not place are flagged.
Different years
USPS mailbox counts are current. Census figures are 5-year averages for 2020–2024, so a new subdivision may have more homes on the route today than the Census counted. Use the route figures to compare routes with each other, not as an exact head count.
Why some routes show identical figures
Two routes that run through the same block group get the same percentages and medians, because the Census publishes one set of figures for the whole block group. Their mailbox counts still differ, and those are exact.
Route and mailbox counts: USPS EDDM route data. Route demographics: EDDM2GO estimates from U.S. Census Bureau American Community Survey 5-year block-group data (2020–2024) and 2024 cartographic block-group boundaries. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Nearby ZIP codes
- 24323 (5.6 mi)
- 24311 — Atkins CDP, VA (5.8 mi)
- 24318 (8.6 mi)
- 24374 (8.8 mi)
- 24375 — Sugar Grove CDP, VA (9.8 mi)
- 24382 — Wytheville town, VA (11.3 mi)
- 24322 (12.2 mi)
- 24326 (13.3 mi)
Areas that include 24368
- Rural Retreat, VA ZIP codes — 1 ZIP code
- Smyth County ZIP codes — 8 ZIP codes
- Wythe County ZIP codes — 10 ZIP codes
- Virginia ZIP code data
Where it ranks
- No. 2 of 6: highest median household income in Wythe County
- No. 3 of 6: highest median home value in Wythe County
- No. 3 of 6: highest share of owner-occupied homes in Wythe County
- No. 1 of 6: highest share of households with children in Wythe County
- No. 5 of 6: highest share of residents who moved in during the past year in Wythe County
- No. 1 of 6: lowest median age in Wythe County
- No. 2 of 6: fastest population growth in Wythe County
Mail every home in 24368
Route counts on this page price as Full Service 6.5 × 9 postcards: we print, bundle by carrier route and hand the mailing to USPS. Prefer to take it to the Post Office yourself? Print only costs less and you pay postage at drop-off.
EDDM guides
ZIP code statistics describe the Census ZIP Code Tabulation Area (ZCTA) 24368, which approximates the USPS ZIP code area. Census figures: American Community Survey 5-year estimates, 2020–2024.
Frequently asked questions
- What city is 24368 in?
- 24368 is a Rural Retreat, VA mailing address. By land area, 3% lies inside Rural Retreat; the rest is outside any Census-defined city or community.
- What county is 24368 in?
- 24368 is mostly in Wythe County (73% of its land), with smaller parts in Smyth County.
- What is the population of 24368?
- About 5,574 people (±814), according to the Census Bureau's American Community Survey 5-year estimates for 2020–2024. The 2020 Census counted 4,896.
- What is the median household income in 24368?
- $73,614 (±$10,417), compared with $93,170 for Virginia as a whole. Half the households in the ZIP code earn more and half earn less.
- How many carrier routes and mailboxes are in 24368?
- 3 USPS carrier routes with 1,984 residential and 59 business mailboxes (2,043 in all), from the route data stored by EDDM2GO. An EDDM mailing can target any combination of these routes.
- What ZIP codes are near 24368?
- The closest, measured center to center: 24323 (5.6 mi), 24311 (5.8 mi, Atkins), 24318 (8.6 mi), 24374 (8.8 mi), 24375 (9.8 mi, Sugar Grove) and 24382 (11.3 mi, Wytheville).
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.