28387 ZIP Code, Southern Pines, NC

28387 is a ZIP code in Southern Pines, North Carolina in Moore County. It covers 30 square miles of land. The closest ZIP codes are 28374, 28350 and 28315. 16,059 people live here in 7,670 households. With about 544 people per square mile it is lightly settled, and owners and renters are mixed (56% own). Median household income is $74,830, close to the North Carolina median of $72,388.

Quick facts

Key figures

MeasureValue
Residents16,059
Households7,670
Median household income$74,830
Income per person$50,430
Median age39.3
Homeowners55.5%
Median home value$410,800
Median rent$1,213
Bachelor's degree or higher50.2%
Average commute (minutes)23
Households with kids under 1820.5%
Moved in the past year19.1%
Below the poverty line10.5%
Broadband internet93.7%
Speak a non-English language at home7.9%

Household income

% of householdsValue
<$10K4.5%
$10–15K4.2%
$15–25K5.2%
$25–35K10.9%
$35–50K9.7%
$50–75K15.7%
$75–100K11.0%
$100–150K19.5%
$150–200K6.4%
$200K+12.9%

Age

% of all residentsValue
<1012.9%
10–197.4%
20–245.1%
25–3416.3%
35–4413.7%
45–5410.2%
55–648.1%
65–7412.3%
75+13.8%

Tenure

% of housing unitsValue
Owned, with mortgage29.4%
Owned outright19.8%
Rented38.9%
Vacant11.9%

Type of building

% of housing unitsValue
Detached house56.4%
Townhome10.4%
2–4 units14.3%
5–19 units8.7%
20+ units8.2%
Mobile / other1.9%

Businesses in 28387

759 business establishments with 10,317 employees (ZIP Codes Business Patterns 2023).

EDDM carrier routes

28387 has 18 USPS carrier routes with 9,635 residential and 949 business mailboxes. Open the EDDM route map.

Carrier routes in 28387

28387 has 18 USPS carrier routes (18 city (C)) with 9,635 residential and 949 business mailboxes. Routes range from 304 homes (C008) to 833 homes (C020); the median route has 507 homes. The Census counted 7,670 households in 28387 (2020–2024 average); USPS counts current mailboxes, including new and vacant homes.

Homes per routeRoutes
1–2490
250–4999
500–7497
750–9992
1,000–1,4990
1,500+0

Best routes in 28387 for…

Most businesses

For B2B offers: office supplies, cleaning, IT, catering and commercial services.

  1. Route C011 — USPS business mailboxes 232, 548 homes
  2. Route C004 — USPS business mailboxes 184, 714 homes
  3. Route C008 — USPS business mailboxes 176, 304 homes
  4. Route C019 — USPS business mailboxes 137, 373 homes
  5. Route C012 — USPS business mailboxes 47, 383 homes

Select these 5 routes on the route map

Every carrier route in 28387

RouteTypeHomesBusinessesEst. median incomeEst. ownersEst. families with kidsEst. moved in past year
C001City63610$37,698———
C002City46211$81,992———
C003City4550$78,701———
C004City714184$69,908———
C005City4639$49,579———
C006City78517$103,282———
C007City4511$123,027———
C008City304176$112,659———
C009City3801$94,799———
C010City47027$84,090———
C011City548232$69,908———
C012City38347$70,030———
C013City62326$94,610———
C014City5434$103,282———
C017City6288$94,799———
C018City58415$94,610———
C019City373137$70,030———
C020City83344$123,027———

Income, owners, families and movers are estimates for each route (how we estimate them); mailbox counts are current USPS figures. Open 28387 on the EDDM route map.

How route demographics are estimated

Mailbox counts come from USPS; demographics are estimates

The number of homes and businesses on each carrier route is the current USPS EDDM count. The Census Bureau does not publish figures for carrier routes, so income, homeownership, ages, families, movers and housing age on a route are EDDM2GO estimates built from Census block groups (neighborhood areas of roughly 600 to 3,000 people).

How a route gets its figures: the block-group length-share method

We trace each route's streets every 25 meters and record which block group each stretch falls in. The route's homes are spread along its streets in proportion to length, so a route with 60% of its street length in one block group is assumed to have 60% of its homes there. Each block group then contributes its Census counts in proportion to the share of its housing units that sit on the route (capped at the whole block group). Medians are recalculated from the combined income, home-value and age brackets, the way the Census Bureau computes them, not averaged.

Margins of error

Census survey figures carry a margin of error at 90% confidence; we carry it through the calculation and show it as ±. Our margins treat the route-to-block-group split as exact, so the real uncertainty is larger. Routes with fewer than 100 estimated households, large margins, or streets we could not place are flagged.

Different years

USPS mailbox counts are current. Census figures are 5-year averages for 2020–2024, so a new subdivision may have more homes on the route today than the Census counted. Use the route figures to compare routes with each other, not as an exact head count.

Why some routes show identical figures

Two routes that run through the same block group get the same percentages and medians, because the Census publishes one set of figures for the whole block group. Their mailbox counts still differ, and those are exact.

Route and mailbox counts: USPS EDDM route data. Route demographics: EDDM2GO estimates from U.S. Census Bureau American Community Survey 5-year block-group data (2020–2024) and 2024 cartographic block-group boundaries. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Nearby ZIP codes

Areas that include 28387

Where it ranks

Mail every home in 28387

Route counts on this page price as Full Service 6.5 × 9 postcards: we print, bundle by carrier route and hand the mailing to USPS. Prefer to take it to the Post Office yourself? Print only costs less and you pay postage at drop-off.

EDDM guides

ZIP code statistics describe the Census ZIP Code Tabulation Area (ZCTA) 28387, which approximates the USPS ZIP code area. Census figures: American Community Survey 5-year estimates, 2020–2024.

Frequently asked questions

What city is 28387 in?
28387 is a Southern Pines, NC mailing address. By land area, 40% lies inside Southern Pines; the rest is outside any Census-defined city or community.
What county is 28387 in?
28387 is in Moore County.
What is the population of 28387?
About 16,059 people (±892), according to the Census Bureau's American Community Survey 5-year estimates for 2020–2024. The 2020 Census counted 16,413.
What is the median household income in 28387?
$74,830 (±$11,405), compared with $72,388 for North Carolina as a whole. Half the households in the ZIP code earn more and half earn less.
How many carrier routes and mailboxes are in 28387?
18 USPS carrier routes with 9,635 residential and 949 business mailboxes (10,585 in all), from the route data stored by EDDM2GO. An EDDM mailing can target any combination of these routes.
What ZIP codes are near 28387?
The closest, measured center to center: 28374 (4.7 mi, Pinehurst), 28350 (5.7 mi), 28315 (6.1 mi, Aberdeen), 28394 (8 mi, Vass), 28373 (8.6 mi, Pinebluff) and 27376 (10 mi, Seven Lakes).

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.