28698 ZIP Code, Zionville, NC

28698 is a ZIP code in Zionville, North Carolina — mostly in Watauga County (76% of its land), with smaller parts in Ashe County. It covers 26 square miles of land. The closest ZIP codes are 37691, 28692 and 28679. 2,320 people live here in 966 households. It is rural, with fewer than 100 people per square mile, and most homes are owner-occupied (88%). Median household income is $54,402, below the North Carolina median of $72,388; the median age is 51.7, older than most ZIP codes.

Quick facts

Key figures

MeasureValue
Residents2,320
Households966
Median household income$54,402
Income per person$33,263
Median age51.7
Homeowners88.2%
Median home value$219,400
Median rent$713
Bachelor's degree or higher14.7%
Average commute (minutes)29.5
Households with kids under 1814.0%
Moved in the past year5.2%
Below the poverty line11.5%
Broadband internet83.2%
Speak a non-English language at home2.5%

Household income

% of householdsValue
<$10K10.9%
$10–15K1.8%
$15–25K3.5%
$25–35K5.5%
$35–50K22.8%
$50–75K19.0%
$75–100K9.1%
$100–150K16.3%
$150–200K9.2%
$200K+2.0%

Age

% of all residentsValue
<109.7%
10–193.4%
20–244.1%
25–3410.0%
35–445.3%
45–5423.8%
55–6418.7%
65–7411.4%
75+13.6%

Tenure

% of housing unitsValue
Owned, with mortgage26.9%
Owned outright43.8%
Rented9.0%
Vacant20.3%

Type of building

% of housing unitsValue
Detached house69.9%
Townhome1.1%
2–4 units5.7%
5–19 units0.0%
20+ units0.0%
Mobile / other23.3%

Businesses in 28698

34 business establishments with 138 employees (ZIP Codes Business Patterns 2023).

EDDM carrier routes

28698 has 2 USPS carrier routes with 1,005 residential and 24 business mailboxes. Open the EDDM route map.

Carrier routes in 28698

28698 has 2 USPS carrier routes (2 rural (R)) with 1,005 residential and 24 business mailboxes. Routes range from 268 homes (R102) to 737 homes (R101); the median route has 503 homes. The Census counted 966 households in 28698 (2020–2024 average); USPS counts current mailboxes, including new and vacant homes.

Homes per routeRoutes
1–2490
250–4991
500–7491
750–9990
1,000–1,4990
1,500+0

Best routes in 28698 for…

Most businesses

For B2B offers: office supplies, cleaning, IT, catering and commercial services.

  1. Route R101 — USPS business mailboxes 20, 737 homes
  2. Route R102 — USPS business mailboxes 4, 268 homes

Select these 2 routes on the route map

Every carrier route in 28698

RouteTypeHomesBusinessesEst. median incomeEst. ownersEst. families with kidsEst. moved in past year
R101Rural73720$57,128———
R102Rural2684$57,128———

Income, owners, families and movers are estimates for each route (how we estimate them); mailbox counts are current USPS figures. Open 28698 on the EDDM route map.

How route demographics are estimated

Mailbox counts come from USPS; demographics are estimates

The number of homes and businesses on each carrier route is the current USPS EDDM count. The Census Bureau does not publish figures for carrier routes, so income, homeownership, ages, families, movers and housing age on a route are EDDM2GO estimates built from Census block groups (neighborhood areas of roughly 600 to 3,000 people).

How a route gets its figures: the block-group length-share method

We trace each route's streets every 25 meters and record which block group each stretch falls in. The route's homes are spread along its streets in proportion to length, so a route with 60% of its street length in one block group is assumed to have 60% of its homes there. Each block group then contributes its Census counts in proportion to the share of its housing units that sit on the route (capped at the whole block group). Medians are recalculated from the combined income, home-value and age brackets, the way the Census Bureau computes them, not averaged.

Margins of error

Census survey figures carry a margin of error at 90% confidence; we carry it through the calculation and show it as ±. Our margins treat the route-to-block-group split as exact, so the real uncertainty is larger. Routes with fewer than 100 estimated households, large margins, or streets we could not place are flagged.

Different years

USPS mailbox counts are current. Census figures are 5-year averages for 2020–2024, so a new subdivision may have more homes on the route today than the Census counted. Use the route figures to compare routes with each other, not as an exact head count.

Why some routes show identical figures

Two routes that run through the same block group get the same percentages and medians, because the Census publishes one set of figures for the whole block group. Their mailbox counts still differ, and those are exact.

Route and mailbox counts: USPS EDDM route data. Route demographics: EDDM2GO estimates from U.S. Census Bureau American Community Survey 5-year block-group data (2020–2024) and 2024 cartographic block-group boundaries. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Nearby ZIP codes

Areas that include 28698

Where it ranks

Mail every home in 28698

Route counts on this page price as Full Service 6.5 × 9 postcards: we print, bundle by carrier route and hand the mailing to USPS. Prefer to take it to the Post Office yourself? Print only costs less and you pay postage at drop-off.

EDDM guides

ZIP code statistics describe the Census ZIP Code Tabulation Area (ZCTA) 28698, which approximates the USPS ZIP code area. Census figures: American Community Survey 5-year estimates, 2020–2024.

Frequently asked questions

What city is 28698 in?
28698 is a Zionville, NC mailing address. By land area, 4% lies inside Cove Creek; the rest is outside any Census-defined city or community.
What county is 28698 in?
28698 is mostly in Watauga County (76% of its land), with smaller parts in Ashe County.
What is the population of 28698?
About 2,320 people (±525), according to the Census Bureau's American Community Survey 5-year estimates for 2020–2024. The 2020 Census counted 2,141.
What is the median household income in 28698?
$54,402 (±$9,217), compared with $72,388 for North Carolina as a whole. Half the households in the ZIP code earn more and half earn less.
How many carrier routes and mailboxes are in 28698?
2 USPS carrier routes with 1,005 residential and 24 business mailboxes (1,029 in all), from the route data stored by EDDM2GO. An EDDM mailing can target any combination of these routes.
What ZIP codes are near 28698?
The closest, measured center to center: 37691 (3.7 mi), 28692 (4.3 mi, Cove Creek), 28679 (5.8 mi, Valle Crucis), 28684 (8.7 mi), 28607 (9.3 mi, Boone) and 37683 (10.2 mi, Mountain City).

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.