53704 ZIP Code, Madison, WI

53704 is a ZIP code in Madison, Wisconsin in Dane County. It covers 22 square miles of land. The closest ZIP codes are 53714, 53703 and 53718. 46,730 people live here in 22,186 households, which puts it among the most populous 1% of Wisconsin ZIP codes. At about 2,138 people per square mile it has suburban density, and owners and renters are mixed (52% own). Median household income is $74,034, close to the Wisconsin median of $77,485.

Quick facts

Key figures

MeasureValue
Residents46,730
Households22,186
Median household income$74,034
Income per person$48,751
Median age35.4
Homeowners52.2%
Median home value$318,400
Median rent$1,267
Bachelor's degree or higher51.0%
Average commute (minutes)21.4
Households with kids under 1819.4%
Moved in the past year16.9%
Below the poverty line13.7%
Broadband internet92.9%
Speak a non-English language at home11.0%

Household income

% of householdsValue
<$10K3.6%
$10–15K3.5%
$15–25K5.6%
$25–35K6.2%
$35–50K12.9%
$50–75K19.1%
$75–100K14.1%
$100–150K17.1%
$150–200K9.0%
$200K+8.9%

Age

% of all residentsValue
<1010.7%
10–1910.3%
20–248.1%
25–3420.0%
35–4414.4%
45–5411.6%
55–6411.1%
65–749.6%
75+4.1%

Tenure

% of housing unitsValue
Owned, with mortgage34.5%
Owned outright15.8%
Rented45.1%
Vacant4.7%

Type of building

% of housing unitsValue
Detached house44.3%
Townhome4.4%
2–4 units15.6%
5–19 units18.2%
20+ units15.7%
Mobile / other1.9%

Businesses in 53704

1,179 business establishments with 20,666 employees (ZIP Codes Business Patterns 2023).

EDDM carrier routes

53704 has 40 USPS carrier routes with 24,204 residential and 1,347 business mailboxes. Open the EDDM route map.

Carrier routes in 53704

53704 has 40 USPS carrier routes (34 city (C), 6 rural (R)) with 24,204 residential and 1,347 business mailboxes. Routes range from 173 homes (R060) to 1,033 homes (C001); the median route has 581 homes. The Census counted 22,186 households in 53704 (2020–2024 average); USPS counts current mailboxes, including new and vacant homes.

Homes per routeRoutes
1–2492
250–49910
500–74920
750–9996
1,000–1,4992
1,500+0

Best routes in 53704 for…

Most businesses

For B2B offers: office supplies, cleaning, IT, catering and commercial services.

  1. Route C019 — USPS business mailboxes 237, 198 homes
  2. Route R001 — USPS business mailboxes 130, 680 homes
  3. Route C032 — USPS business mailboxes 129, 480 homes
  4. Route C028 — USPS business mailboxes 117, 480 homes
  5. Route C003 — USPS business mailboxes 110, 873 homes

Select these 5 routes on the route map

Every carrier route in 53704

RouteTypeHomesBusinessesEst. median incomeEst. ownersEst. families with kidsEst. moved in past year
C001City1,03318$77,054———
C002City61724$67,879———
C003City873110$53,195———
C004City5302$109,918———
C005City57710$52,340———
C008City48643$146,664———
C009City6579$107,023———
C012City3861$200,001+———
C013City80633$82,302———
C014City74952$92,061———
C016City4940$91,483———
C017City5759$52,603———
C018City90010$75,000———
C019City198237$53,583———
C020City4572$51,626———
C021City6092$56,140———
C023City4380$85,347———
C024City60012$143,509———
C025City6539$146,664———
C028City480117$56,140———
C029City4815$85,347———
C030City5348$80,483———
C031City78852$80,483———
C032City480129$50,903———
C033City5628$51,626———
C034City63628$51,626———
C035City5832$52,340———
C038City6644$85,347———
C039City1,016101$42,749———
C042City4403$76,833———
C045City5211$51,626———
C046City57914$77,054———
C047City51783$200,001+———
C048City2670$92,061———
R001Rural680130$75,000———
R018Rural7222$82,302———
R020Rural95262$42,749———
R027Rural8312$99,773———
R033Rural66012$44,883———
R060Rural1731$99,773———

Income, owners, families and movers are estimates for each route (how we estimate them); mailbox counts are current USPS figures. Open 53704 on the EDDM route map.

How route demographics are estimated

Mailbox counts come from USPS; demographics are estimates

The number of homes and businesses on each carrier route is the current USPS EDDM count. The Census Bureau does not publish figures for carrier routes, so income, homeownership, ages, families, movers and housing age on a route are EDDM2GO estimates built from Census block groups (neighborhood areas of roughly 600 to 3,000 people).

How a route gets its figures: the block-group length-share method

We trace each route's streets every 25 meters and record which block group each stretch falls in. The route's homes are spread along its streets in proportion to length, so a route with 60% of its street length in one block group is assumed to have 60% of its homes there. Each block group then contributes its Census counts in proportion to the share of its housing units that sit on the route (capped at the whole block group). Medians are recalculated from the combined income, home-value and age brackets, the way the Census Bureau computes them, not averaged.

Margins of error

Census survey figures carry a margin of error at 90% confidence; we carry it through the calculation and show it as ±. Our margins treat the route-to-block-group split as exact, so the real uncertainty is larger. Routes with fewer than 100 estimated households, large margins, or streets we could not place are flagged.

Different years

USPS mailbox counts are current. Census figures are 5-year averages for 2020–2024, so a new subdivision may have more homes on the route today than the Census counted. Use the route figures to compare routes with each other, not as an exact head count.

Why some routes show identical figures

Two routes that run through the same block group get the same percentages and medians, because the Census publishes one set of figures for the whole block group. Their mailbox counts still differ, and those are exact.

Route and mailbox counts: USPS EDDM route data. Route demographics: EDDM2GO estimates from U.S. Census Bureau American Community Survey 5-year block-group data (2020–2024) and 2024 cartographic block-group boundaries. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Nearby ZIP codes

Areas that include 53704

Where it ranks

Mail every home in 53704

Route counts on this page price as Full Service 6.5 × 9 postcards: we print, bundle by carrier route and hand the mailing to USPS. Prefer to take it to the Post Office yourself? Print only costs less and you pay postage at drop-off.

EDDM guides

ZIP code statistics describe the Census ZIP Code Tabulation Area (ZCTA) 53704, which approximates the USPS ZIP code area. Census figures: American Community Survey 5-year estimates, 2020–2024.

Frequently asked questions

What city is 53704 in?
53704 is a Madison, WI mailing address. By land area, 71% lies inside Madison and 3% lies inside Maple Bluff; the rest is outside any Census-defined city or community.
What county is 53704 in?
53704 is in Dane County.
What is the population of 53704?
About 46,730 people (±2,154), according to the Census Bureau's American Community Survey 5-year estimates for 2020–2024. The 2020 Census counted 47,066.
What is the median household income in 53704?
$74,034 (±$3,231), compared with $77,485 for Wisconsin as a whole. Half the households in the ZIP code earn more and half earn less.
How many carrier routes and mailboxes are in 53704?
40 USPS carrier routes with 24,204 residential and 1,347 business mailboxes (25,557 in all), from the route data stored by EDDM2GO. An EDDM mailing can target any combination of these routes.
What ZIP codes are near 53704?
The closest, measured center to center: 53714 (3 mi, Madison), 53703 (4.2 mi, Madison), 53718 (4.5 mi, Madison), 53598 (5.1 mi, Windsor), 53716 (5.2 mi, Madison) and 53706 (5.3 mi, Madison).

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.