68970 ZIP Code, Red Cloud, NE

68970 is a ZIP code in Red Cloud, Nebraska in Webster County. It covers 153 square miles of land. The closest ZIP codes are 68952, 68942 and 68928. 1,248 people live here in 601 households. It is rural, with fewer than 100 people per square mile, and most homes are owner-occupied (72%). Median household income is $58,523, below the Nebraska median of $76,475; the median age is 49.7, older than most ZIP codes.

Quick facts

Key figures

MeasureValue
Residents1,248
Households601
Median household income$58,523
Income per person$32,792
Median age49.7
Homeowners71.7%
Median home value$95,000
Median rent$583
Bachelor's degree or higher15.4%
Average commute (minutes)18.2
Households with kids under 1827.5%
Moved in the past year19.6%
Below the poverty line9.4%
Broadband internet92.0%
Speak a non-English language at home5.8%

Household income

% of householdsValue
<$10K5.5%
$10–15K1.2%
$15–25K12.5%
$25–35K16.5%
$35–50K8.7%
$50–75K19.1%
$75–100K14.6%
$100–150K13.3%
$150–200K7.7%
$200K+1.0%

Age

% of all residentsValue
<109.0%
10–197.0%
20–246.7%
25–3414.4%
35–448.6%
45–5410.3%
55–6417.1%
65–7417.9%
75+9.1%

Tenure

% of housing unitsValue
Owned, with mortgage17.8%
Owned outright40.2%
Rented22.7%
Vacant19.4%

Type of building

% of housing unitsValue
Detached house85.0%
Townhome0.9%
2–4 units5.5%
5–19 units3.5%
20+ units1.7%
Mobile / other3.4%

Businesses in 68970

48 business establishments with 337 employees (ZIP Codes Business Patterns 2023).

EDDM carrier routes

68970 has 3 USPS carrier routes with 625 residential and 69 business mailboxes. Open the EDDM route map.

Carrier routes in 68970

68970 has 3 USPS carrier routes (1 city (C), 2 rural (R)) with 625 residential and 69 business mailboxes. Routes range from 15 homes (R001) to 444 homes (C001); the median route has 166 homes. The Census counted 601 households in 68970 (2020–2024 average); USPS counts current mailboxes, including new and vacant homes.

Homes per routeRoutes
1–2492
250–4991
500–7490
750–9990
1,000–1,4990
1,500+0

Best routes in 68970 for…

Most businesses

For B2B offers: office supplies, cleaning, IT, catering and commercial services.

  1. Route C001 — USPS business mailboxes 54, 444 homes
  2. Route R002 — USPS business mailboxes 14, 166 homes
  3. Route R001 — USPS business mailboxes 1, 15 homes

Select these 3 routes on the route map

Every carrier route in 68970

RouteTypeHomesBusinessesEst. median incomeEst. ownersEst. families with kidsEst. moved in past year
C001City44454$58,601———
R001Rural151$58,601———
R002Rural16614$58,601———

Income, owners, families and movers are estimates for each route (how we estimate them); mailbox counts are current USPS figures. Open 68970 on the EDDM route map.

How route demographics are estimated

Mailbox counts come from USPS; demographics are estimates

The number of homes and businesses on each carrier route is the current USPS EDDM count. The Census Bureau does not publish figures for carrier routes, so income, homeownership, ages, families, movers and housing age on a route are EDDM2GO estimates built from Census block groups (neighborhood areas of roughly 600 to 3,000 people).

How a route gets its figures: the block-group length-share method

We trace each route's streets every 25 meters and record which block group each stretch falls in. The route's homes are spread along its streets in proportion to length, so a route with 60% of its street length in one block group is assumed to have 60% of its homes there. Each block group then contributes its Census counts in proportion to the share of its housing units that sit on the route (capped at the whole block group). Medians are recalculated from the combined income, home-value and age brackets, the way the Census Bureau computes them, not averaged.

Margins of error

Census survey figures carry a margin of error at 90% confidence; we carry it through the calculation and show it as ±. Our margins treat the route-to-block-group split as exact, so the real uncertainty is larger. Routes with fewer than 100 estimated households, large margins, or streets we could not place are flagged.

Different years

USPS mailbox counts are current. Census figures are 5-year averages for 2020–2024, so a new subdivision may have more homes on the route today than the Census counted. Use the route figures to compare routes with each other, not as an exact head count.

Why some routes show identical figures

Two routes that run through the same block group get the same percentages and medians, because the Census publishes one set of figures for the whole block group. Their mailbox counts still differ, and those are exact.

Route and mailbox counts: USPS EDDM route data. Route demographics: EDDM2GO estimates from U.S. Census Bureau American Community Survey 5-year block-group data (2020–2024) and 2024 cartographic block-group boundaries. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Nearby ZIP codes

Areas that include 68970

Mail every home in 68970

Route counts on this page price as Full Service 6.5 × 9 postcards: we print, bundle by carrier route and hand the mailing to USPS. Prefer to take it to the Post Office yourself? Print only costs less and you pay postage at drop-off.

EDDM guides

ZIP code statistics describe the Census ZIP Code Tabulation Area (ZCTA) 68970, which approximates the USPS ZIP code area. Census figures: American Community Survey 5-year estimates, 2020–2024.

Frequently asked questions

What city is 68970 in?
68970 is a Red Cloud, NE mailing address. None of its land lies inside a Census-defined city or community.
What county is 68970 in?
68970 is in Webster County.
What is the population of 68970?
About 1,248 people (±146), according to the Census Bureau's American Community Survey 5-year estimates for 2020–2024. The 2020 Census counted 1,248.
What is the median household income in 68970?
$58,523 (±$12,356), compared with $76,475 for Nebraska as a whole. Half the households in the ZIP code earn more and half earn less.
How many carrier routes and mailboxes are in 68970?
3 USPS carrier routes with 625 residential and 69 business mailboxes (694 in all), from the route data stored by EDDM2GO. An EDDM mailing can target any combination of these routes.
What ZIP codes are near 68970?
The closest, measured center to center: 68952 (8.1 mi, Inavale), 68942 (11.1 mi, Guide Rock), 68928 (12.8 mi, Bladen), 68930 (13.6 mi, Blue Hill), 68972 (14.5 mi, Riverton) and 68932 (17.5 mi, Campbell).

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.