72928 ZIP Code, Branch, AR

72928 is a ZIP code in Branch, Arkansas in Franklin County. It covers 23 square miles of land. The closest ZIP codes are 72951, 72933 and 72943. 522 people live here in 299 households. It is rural, with fewer than 100 people per square mile, and most homes are owner-occupied (84%). Median household income is $32,313, well below the Arkansas median of $60,773; the median age is 61.1, older than most ZIP codes.

Quick facts

Key figures

MeasureValue
Residents522
Households299
Median household income$32,313
Income per person$26,516
Median age61.1
Homeowners84.3%
Median home value$108,300
Median rent$736
Bachelor's degree or higher11.5%
Average commute (minutes)16.8
Households with kids under 186.4%
Moved in the past year5.0%
Below the poverty line25.5%
Broadband internet69.6%
Speak a non-English language at home5.7%

Household income

% of householdsValue
<$10K11.7%
$10–15K18.7%
$15–25K6.0%
$25–35K15.1%
$35–50K12.0%
$50–75K12.0%
$75–100K13.4%
$100–150K7.0%
$150–200K4.0%
$200K+0.0%

Age

% of all residentsValue
<106.9%
10–192.6%
20–2410.3%
25–345.6%
35–449.4%
45–5410.2%
55–649.0%
65–7422.0%
75+24.0%

Tenure

% of housing unitsValue
Owned, with mortgage18.4%
Owned outright61.4%
Rented14.9%
Vacant5.4%

Type of building

% of housing unitsValue
Detached house86.4%
Townhome0.0%
2–4 units0.0%
5–19 units0.0%
20+ units0.0%
Mobile / other13.6%

Businesses in 72928

10 business establishments with 30 employees (ZIP Codes Business Patterns 2023).

EDDM carrier routes

72928 has 2 USPS carrier routes with 300 residential and 13 business mailboxes. Open the EDDM route map.

Carrier routes in 72928

72928 has 2 USPS carrier routes (2 rural (R)) with 300 residential and 13 business mailboxes. Routes range from 122 homes (R011) to 178 homes (R010); the median route has 150 homes. The Census counted 299 households in 72928 (2020–2024 average); USPS counts current mailboxes, including new and vacant homes.

Homes per routeRoutes
1–2492
250–4990
500–7490
750–9990
1,000–1,4990
1,500+0

Best routes in 72928 for…

Most businesses

For B2B offers: office supplies, cleaning, IT, catering and commercial services.

  1. Route R011 — USPS business mailboxes 10, 122 homes
  2. Route R010 — USPS business mailboxes 3, 178 homes

Select these 2 routes on the route map

Every carrier route in 72928

RouteTypeHomesBusinessesEst. median incomeEst. ownersEst. families with kidsEst. moved in past year
R010Rural1783$29,816———
R011Rural12210$29,816———

Income, owners, families and movers are estimates for each route (how we estimate them); mailbox counts are current USPS figures. Open 72928 on the EDDM route map.

How route demographics are estimated

Mailbox counts come from USPS; demographics are estimates

The number of homes and businesses on each carrier route is the current USPS EDDM count. The Census Bureau does not publish figures for carrier routes, so income, homeownership, ages, families, movers and housing age on a route are EDDM2GO estimates built from Census block groups (neighborhood areas of roughly 600 to 3,000 people).

How a route gets its figures: the block-group length-share method

We trace each route's streets every 25 meters and record which block group each stretch falls in. The route's homes are spread along its streets in proportion to length, so a route with 60% of its street length in one block group is assumed to have 60% of its homes there. Each block group then contributes its Census counts in proportion to the share of its housing units that sit on the route (capped at the whole block group). Medians are recalculated from the combined income, home-value and age brackets, the way the Census Bureau computes them, not averaged.

Margins of error

Census survey figures carry a margin of error at 90% confidence; we carry it through the calculation and show it as ±. Our margins treat the route-to-block-group split as exact, so the real uncertainty is larger. Routes with fewer than 100 estimated households, large margins, or streets we could not place are flagged.

Different years

USPS mailbox counts are current. Census figures are 5-year averages for 2020–2024, so a new subdivision may have more homes on the route today than the Census counted. Use the route figures to compare routes with each other, not as an exact head count.

Why some routes show identical figures

Two routes that run through the same block group get the same percentages and medians, because the Census publishes one set of figures for the whole block group. Their mailbox counts still differ, and those are exact.

Route and mailbox counts: USPS EDDM route data. Route demographics: EDDM2GO estimates from U.S. Census Bureau American Community Survey 5-year block-group data (2020–2024) and 2024 cartographic block-group boundaries. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Nearby ZIP codes

Areas that include 72928

Mail every home in 72928

Route counts on this page price as Full Service 6.5 × 9 postcards: we print, bundle by carrier route and hand the mailing to USPS. Prefer to take it to the Post Office yourself? Print only costs less and you pay postage at drop-off.

EDDM guides

ZIP code statistics describe the Census ZIP Code Tabulation Area (ZCTA) 72928, which approximates the USPS ZIP code area. Census figures: American Community Survey 5-year estimates, 2020–2024.

Frequently asked questions

What city is 72928 in?
72928 is a Branch, AR mailing address. By land area, 12% lies inside Branch; the rest is outside any Census-defined city or community.
What county is 72928 in?
72928 is in Franklin County.
What is the population of 72928?
About 522 people (±123), according to the Census Bureau's American Community Survey 5-year estimates for 2020–2024. The 2020 Census counted 680.
What is the median household income in 72928?
$32,313 (±$13,911), compared with $60,773 for Arkansas as a whole. Half the households in the ZIP code earn more and half earn less.
How many carrier routes and mailboxes are in 72928?
2 USPS carrier routes with 300 residential and 13 business mailboxes (313 in all), from the route data stored by EDDM2GO. An EDDM mailing can target any combination of these routes.
What ZIP codes are near 72928?
The closest, measured center to center: 72951 (2.4 mi, Ratcliff), 72933 (5.3 mi, Charleston), 72943 (11.2 mi, Magazine), 72941 (13.8 mi, Barling), 72927 (14.6 mi, Booneville) and 72930 (14.9 mi).

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.