79104 ZIP Code, Amarillo, TX
79104 is a ZIP code in Amarillo, Texas in Potter County. It covers 3.0 square miles of land. The closest ZIP codes are 79103, 79107 and 79101. 6,561 people live here in 2,431 households. At about 2,161 people per square mile it has suburban density, and owners and renters are mixed (55% own). Median household income is $39,920, well below the Texas median of $78,476.
Quick facts
- Mailing city: Amarillo, TX
- County: Potter County
- Land area: 3.0 sq mi
- Population: 6,561
- Median household income: $39,920
- Carrier routes: 4 (2,839 homes)
Key figures
| Measure | Value |
|---|---|
| Residents | 6,561 |
| Households | 2,431 |
| Median household income | $39,920 |
| Income per person | $20,047 |
| Median age | 32.1 |
| Homeowners | 55.4% |
| Median home value | $94,400 |
| Median rent | $912 |
| Bachelor's degree or higher | 7.3% |
| Average commute (minutes) | 19.5 |
| Households with kids under 18 | 36.4% |
| Moved in the past year | 4.1% |
| Below the poverty line | 26.4% |
| Broadband internet | 80.8% |
| Speak a non-English language at home | 48.1% |
Household income
| % of households | Value |
|---|---|
| <$10K | 9.3% |
| $10–15K | 4.5% |
| $15–25K | 10.9% |
| $25–35K | 18.6% |
| $35–50K | 13.6% |
| $50–75K | 20.3% |
| $75–100K | 8.8% |
| $100–150K | 9.5% |
| $150–200K | 3.6% |
| $200K+ | 0.9% |
Age
| % of all residents | Value |
|---|---|
| <10 | 15.5% |
| 10–19 | 16.8% |
| 20–24 | 8.1% |
| 25–34 | 14.1% |
| 35–44 | 10.3% |
| 45–54 | 12.8% |
| 55–64 | 11.1% |
| 65–74 | 6.3% |
| 75+ | 5.0% |
Tenure
| % of housing units | Value |
|---|---|
| Owned, with mortgage | 15.2% |
| Owned outright | 32.0% |
| Rented | 37.3% |
| Vacant | 15.5% |
Type of building
| % of housing units | Value |
|---|---|
| Detached house | 75.6% |
| Townhome | 3.8% |
| 2–4 units | 4.9% |
| 5–19 units | 2.1% |
| 20+ units | 2.9% |
| Mobile / other | 10.7% |
Businesses in 79104
91 business establishments with 1,093 employees (ZIP Codes Business Patterns 2023).
- Accommodation and Food Services: 18
- Retail Trade: 17
- Other Services (except Public Administration): 10
- Finance and Insurance: 9
- Transportation and Warehousing: 8
- Wholesale Trade: 7
- Construction: 6
- Manufacturing: 4
EDDM carrier routes
79104 has 4 USPS carrier routes with 2,839 residential and 226 business mailboxes. Open the EDDM route map.
Carrier routes in 79104
79104 has 4 USPS carrier routes (4 city (C)) with 2,839 residential and 226 business mailboxes. Routes range from 166 homes (C065) to 1,002 homes (C062); the median route has 836 homes. The Census counted 2,431 households in 79104 (2020–2024 average); USPS counts current mailboxes, including new and vacant homes.
| Homes per route | Routes |
|---|---|
| 1–249 | 1 |
| 250–499 | 0 |
| 500–749 | 1 |
| 750–999 | 1 |
| 1,000–1,499 | 1 |
| 1,500+ | 0 |
Best routes in 79104 for…
Highest income
For bigger-ticket offers: remodeling, pools, financial planning, private schools.
- Route C065 — Est. median household income $48,703, 166 homes
- Route C064 — Est. median household income $41,640, 718 homes
- Route C062 — Est. median household income $39,427, 1,002 homes
- Route C063 — Est. median household income $38,395, 953 homes
Select these 4 routes on the route map
Often mailed by: Home services EDDM, Real estate EDDM postcards, Landscaping and lawn care mailers
Most families with kids
For tutoring, youth sports, pediatric dental, child care and family dining.
- Route C064 — Est. families with children under 18 40.7%, 718 homes
- Route C065 — Est. families with children under 18 38.1%, 166 homes
- Route C062 — Est. families with children under 18 35.6%, 1,002 homes
- Route C063 — Est. families with children under 18 34.3%, 953 homes
Select these 4 routes on the route map
Often mailed by: Dental practice EDDM, Healthcare and clinic mailers
Most homeowners
Owners decide on roofs, HVAC, lawns, solar and insurance; renters usually can't.
- Route C065 — Est. owner-occupied homes 61.5%, 166 homes
- Route C062 — Est. owner-occupied homes 60.1%, 1,002 homes
- Route C063 — Est. owner-occupied homes 58.4%, 953 homes
- Route C064 — Est. owner-occupied homes 39.9%, 718 homes
Select these 4 routes on the route map
Often mailed by: Roofing direct mail, HVAC postcards
Most new movers
New residents are still choosing a dentist, a gym and a lawn service.
- Route C064 — Est. residents who moved in the past year 7.5%, 718 homes
- Route C063 — Est. residents who moved in the past year 5.1%, 953 homes
- Route C065 — Est. residents who moved in the past year 2.0%, 166 homes
- Route C062 — Est. residents who moved in the past year 1.2%, 1,002 homes
Select these 4 routes on the route map
Often mailed by: Restaurant EDDM menus and offers, Gym and fitness mailers
Newest homes
Newer subdivisions: landscaping, window treatments, fencing, security, home warranties.
- Route C062 — Est. homes built 2010 or later 8.3%, 1,002 homes
- Route C064 — Est. homes built 2010 or later 4.1%, 718 homes
- Route C063 — Est. homes built 2010 or later 1.3%, 953 homes
- Route C065 — Est. homes built 2010 or later 0.1%, 166 homes
Select these 4 routes on the route map
Most businesses
For B2B offers: office supplies, cleaning, IT, catering and commercial services.
- Route C064 — USPS business mailboxes 125, 718 homes
- Route C063 — USPS business mailboxes 84, 953 homes
- Route C062 — USPS business mailboxes 13, 1,002 homes
- Route C065 — USPS business mailboxes 4, 166 homes
Select these 4 routes on the route map
Every carrier route in 79104
| Route | Type | Homes | Businesses | Est. median income | Est. owners | Est. families with kids | Est. moved in past year |
|---|---|---|---|---|---|---|---|
| C062 | City | 1,002 | 13 | $39,427 | 60.1% | 35.6% | 1.2% |
| C063 | City | 953 | 84 | $38,395 | 58.4% | 34.3% | 5.1% |
| C064 | City | 718 | 125 | $41,640 | 39.9% | 40.7% | 7.5% |
| C065 | City | 166 | 4 | $48,703 | 61.5% | 38.1% | 2.0% |
Income, owners, families and movers are estimates for each route (how we estimate them); mailbox counts are current USPS figures. Open 79104 on the EDDM route map.
How route demographics are estimated
Mailbox counts come from USPS; demographics are estimates
The number of homes and businesses on each carrier route is the current USPS EDDM count. The Census Bureau does not publish figures for carrier routes, so income, homeownership, ages, families, movers and housing age on a route are EDDM2GO estimates built from Census block groups (neighborhood areas of roughly 600 to 3,000 people).
How a route gets its figures: the block-group length-share method
We trace each route's streets every 25 meters and record which block group each stretch falls in. The route's homes are spread along its streets in proportion to length, so a route with 60% of its street length in one block group is assumed to have 60% of its homes there. Each block group then contributes its Census counts in proportion to the share of its housing units that sit on the route (capped at the whole block group). Medians are recalculated from the combined income, home-value and age brackets, the way the Census Bureau computes them, not averaged.
Margins of error
Census survey figures carry a margin of error at 90% confidence; we carry it through the calculation and show it as ±. Our margins treat the route-to-block-group split as exact, so the real uncertainty is larger. Routes with fewer than 100 estimated households, large margins, or streets we could not place are flagged.
Different years
USPS mailbox counts are current. Census figures are 5-year averages for 2020–2024, so a new subdivision may have more homes on the route today than the Census counted. Use the route figures to compare routes with each other, not as an exact head count.
Why some routes show identical figures
Two routes that run through the same block group get the same percentages and medians, because the Census publishes one set of figures for the whole block group. Their mailbox counts still differ, and those are exact.
Route and mailbox counts: USPS EDDM route data. Route demographics: EDDM2GO estimates from U.S. Census Bureau American Community Survey 5-year block-group data (2020–2024) and 2024 cartographic block-group boundaries. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Nearby ZIP codes
- 79103 — Amarillo city, TX (1.4 mi)
- 79107 — Amarillo city, TX (2.1 mi)
- 79101 — Amarillo city, TX (2.8 mi)
- 79102 — Amarillo city, TX (3.3 mi)
- 79111 — Amarillo city, TX (4.8 mi)
- 79106 — Amarillo city, TX (5.7 mi)
- 79110 — Amarillo city, TX (5.7 mi)
- 79109 — Amarillo city, TX (6 mi)
Areas that include 79104
- Amarillo, TX ZIP codes — 14 ZIP codes
- Potter County ZIP codes — 13 ZIP codes
- Texas ZIP code data
Where it ranks
- No. 4 of 11: highest share of households with children in Potter County
- No. 2 of 11: lowest median age in Potter County
- No. 4 of 14: highest share of households with children in Amarillo, TX
- No. 2 of 14: lowest median age in Amarillo, TX
Mail every home in 79104
Route counts on this page price as Full Service 6.5 × 9 postcards: we print, bundle by carrier route and hand the mailing to USPS. Prefer to take it to the Post Office yourself? Print only costs less and you pay postage at drop-off.
EDDM guides
ZIP code statistics describe the Census ZIP Code Tabulation Area (ZCTA) 79104, which approximates the USPS ZIP code area. Census figures: American Community Survey 5-year estimates, 2020–2024.
Frequently asked questions
- What city is 79104 in?
- 79104 is a Amarillo, TX mailing address. By land area, 100% lies inside Amarillo.
- What county is 79104 in?
- 79104 is in Potter County.
- What is the population of 79104?
- About 6,561 people (±997), according to the Census Bureau's American Community Survey 5-year estimates for 2020–2024. The 2020 Census counted 7,166.
- What is the median household income in 79104?
- $39,920 (±$9,205), compared with $78,476 for Texas as a whole. Half the households in the ZIP code earn more and half earn less.
- How many carrier routes and mailboxes are in 79104?
- 4 USPS carrier routes with 2,839 residential and 226 business mailboxes (3,065 in all), from the route data stored by EDDM2GO. An EDDM mailing can target any combination of these routes.
- What ZIP codes are near 79104?
- The closest, measured center to center: 79103 (1.4 mi, Amarillo), 79107 (2.1 mi, Amarillo), 79101 (2.8 mi, Amarillo), 79102 (3.3 mi, Amarillo), 79111 (4.8 mi, Amarillo) and 79106 (5.7 mi, Amarillo).
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.