90404 ZIP Code, Santa Monica, CA

90404 is a ZIP code in Santa Monica, California in Los Angeles County. It covers 2.0 square miles of land. The closest ZIP codes are 90403, 90405 and 90401. 22,978 people live here in 10,714 households. It is densely built, at about 11,658 people per square mile, and most households rent (21% own). Median household income is $95,139, close to the California median of $99,122.

Quick facts

Key figures

MeasureValue
Residents22,978
Households10,714
Median household income$95,139
Income per person$64,223
Median age40.5
Homeowners21.4%
Median home value$1,244,400
Median rent$2,239
Bachelor's degree or higher61.1%
Average commute (minutes)20.6
Households with kids under 1814.9%
Moved in the past year11.1%
Below the poverty line14.9%
Broadband internet92.0%
Speak a non-English language at home33.8%

Household income

% of householdsValue
<$10K6.0%
$10–15K4.9%
$15–25K6.2%
$25–35K3.9%
$35–50K9.0%
$50–75K13.4%
$75–100K8.9%
$100–150K16.2%
$150–200K8.4%
$200K+23.1%

Age

% of all residentsValue
<107.4%
10–197.1%
20–244.2%
25–3422.2%
35–4414.6%
45–5412.4%
55–6412.9%
65–7411.6%
75+7.8%

Tenure

% of housing unitsValue
Owned, with mortgage12.9%
Owned outright6.5%
Rented71.4%
Vacant9.2%

Type of building

% of housing unitsValue
Detached house15.0%
Townhome3.4%
2–4 units18.0%
5–19 units44.1%
20+ units19.1%
Mobile / other0.5%

Businesses in 90404

1,574 business establishments with 32,963 employees (ZIP Codes Business Patterns 2023).

EDDM carrier routes

90404 has 19 USPS carrier routes with 11,495 residential and 1,710 business mailboxes. Open the EDDM route map.

Carrier routes in 90404

90404 has 19 USPS carrier routes (19 city (C)) with 11,495 residential and 1,710 business mailboxes. Routes range from 272 homes (C009) to 912 homes (C013); the median route has 661 homes. The Census counted 10,714 households in 90404 (2020–2024 average); USPS counts current mailboxes, including new and vacant homes.

Homes per routeRoutes
1–2490
250–4997
500–7497
750–9995
1,000–1,4990
1,500+0

Best routes in 90404 for…

Most businesses

For B2B offers: office supplies, cleaning, IT, catering and commercial services.

  1. Route C010 — USPS business mailboxes 237, 298 homes
  2. Route C009 — USPS business mailboxes 197, 272 homes
  3. Route C021 — USPS business mailboxes 187, 328 homes
  4. Route C030 — USPS business mailboxes 162, 606 homes
  5. Route C032 — USPS business mailboxes 121, 833 homes

Select these 5 routes on the route map

Every carrier route in 90404

RouteTypeHomesBusinessesEst. median incomeEst. ownersEst. families with kidsEst. moved in past year
C002City70192$118,711———
C005City6927$128,641———
C006City48052$85,250———
C008City4954$77,998———
C009City272197$85,250———
C010City298237$118,711———
C011City41573$97,446———
C013City91283$84,944———
C018City69458$128,641———
C021City328187$200,001+———
C024City79071$118,329———
C025City350119$85,250———
C026City83457$93,850———
C027City66171$118,711———
C028City7887$72,471———
C029City7161$128,641———
C030City606162$200,001+———
C031City630111$93,173———
C032City833121$66,653———

Income, owners, families and movers are estimates for each route (how we estimate them); mailbox counts are current USPS figures. Open 90404 on the EDDM route map.

How route demographics are estimated

Mailbox counts come from USPS; demographics are estimates

The number of homes and businesses on each carrier route is the current USPS EDDM count. The Census Bureau does not publish figures for carrier routes, so income, homeownership, ages, families, movers and housing age on a route are EDDM2GO estimates built from Census block groups (neighborhood areas of roughly 600 to 3,000 people).

How a route gets its figures: the block-group length-share method

We trace each route's streets every 25 meters and record which block group each stretch falls in. The route's homes are spread along its streets in proportion to length, so a route with 60% of its street length in one block group is assumed to have 60% of its homes there. Each block group then contributes its Census counts in proportion to the share of its housing units that sit on the route (capped at the whole block group). Medians are recalculated from the combined income, home-value and age brackets, the way the Census Bureau computes them, not averaged.

Margins of error

Census survey figures carry a margin of error at 90% confidence; we carry it through the calculation and show it as ±. Our margins treat the route-to-block-group split as exact, so the real uncertainty is larger. Routes with fewer than 100 estimated households, large margins, or streets we could not place are flagged.

Different years

USPS mailbox counts are current. Census figures are 5-year averages for 2020–2024, so a new subdivision may have more homes on the route today than the Census counted. Use the route figures to compare routes with each other, not as an exact head count.

Why some routes show identical figures

Two routes that run through the same block group get the same percentages and medians, because the Census publishes one set of figures for the whole block group. Their mailbox counts still differ, and those are exact.

Route and mailbox counts: USPS EDDM route data. Route demographics: EDDM2GO estimates from U.S. Census Bureau American Community Survey 5-year block-group data (2020–2024) and 2024 cartographic block-group boundaries. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Nearby ZIP codes

Areas that include 90404

Where it ranks

Mail every home in 90404

Route counts on this page price as Full Service 6.5 × 9 postcards: we print, bundle by carrier route and hand the mailing to USPS. Prefer to take it to the Post Office yourself? Print only costs less and you pay postage at drop-off.

EDDM guides

ZIP code statistics describe the Census ZIP Code Tabulation Area (ZCTA) 90404, which approximates the USPS ZIP code area. Census figures: American Community Survey 5-year estimates, 2020–2024.

Frequently asked questions

What city is 90404 in?
90404 is a Santa Monica, CA mailing address. By land area, 100% lies inside Santa Monica.
What county is 90404 in?
90404 is in Los Angeles County.
What is the population of 90404?
About 22,978 people (±1,257), according to the Census Bureau's American Community Survey 5-year estimates for 2020–2024. The 2020 Census counted 21,995.
What is the median household income in 90404?
$95,139 (±$13,299), compared with $99,122 for California as a whole. Half the households in the ZIP code earn more and half earn less.
How many carrier routes and mailboxes are in 90404?
19 USPS carrier routes with 11,495 residential and 1,710 business mailboxes (13,206 in all), from the route data stored by EDDM2GO. An EDDM mailing can target any combination of these routes.
What ZIP codes are near 90404?
The closest, measured center to center: 90403 (1.1 mi, Santa Monica), 90405 (1.1 mi, Santa Monica), 90401 (1.3 mi, Santa Monica), 90402 (1.8 mi, Santa Monica), 90025 (2.1 mi, Los Angeles) and 90073 (2.3 mi).

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.