Richest ZIP codes in Pennington County, SD
These are the 9 ZIP codes in Pennington County with the highest median household income, out of 9 with at least 1,000 residents. 57744 (Hermosa, $106,250), 57761 (New Underwood, $97,734) and 57702 (Rapid City, $91,457) lead the list. There is no single "best" ZIP code in Pennington County; the right one depends on who you want to reach, so the same ZIP codes are ranked several ways below.
Richest ZIP codes in Pennington County
| Rank | ZIP | Mailing city | Median household income | Residents | Households | Residential mailboxes |
|---|---|---|---|---|---|---|
| 1 | 57744 | Hermosa | $106,250 ±$28,870 | 2,421 | 1,052 | 902 |
| 2 | 57761 | New Underwood | $97,734 ±$22,784 | 1,180 | 385 | — |
| 3 | 57702 | Rapid City | $91,457 ±$4,978 | 35,595 | 15,314 | 16,025 |
| 4 | 57745 | Hill City | $88,194 ±$21,402 | 1,894 | 660 | — |
| 5 | 57703 | Rapid City | $83,739 ±$8,361 | 18,013 | 7,166 | — |
| 6 | 57790 | Wall | $75,096 ±$29,231 | 1,147 | 398 | 210 |
| 7 | 57719 | Box Elder | $74,885 ±$8,798 | 12,221 | 4,547 | — |
| 8 | 57701 | Rapid City | $56,461 ±$2,973 | 45,795 | 18,803 | — |
| 9 | 57732 | Deadwood | $43,636 ±$14,650 | 1,714 | 980 | 1,177 |
How we ranked them
Ranked by median household income (ACS 5-year estimates, 2020–2024). The Census Bureau caps published medians at $250,000; ZIP codes at the cap are shown as $250,000+ and ordered by population. ZIP codes need at least 1,000 residents to be ranked; 9 of 15 qualify.
Which of these to mail, and why
Higher-income ZIP codes suit offers with a bigger ticket: remodeling, pools, roofing, financial planning, private schools, premium dining. A median describes the middle household, not every door, so the routes inside each ZIP still vary.
The top five ZIP codes on this list hold 24,577 households. Open any of them on the route map to see each carrier route's own figures before you choose.
Open 57744 on the EDDM route map
More rankings
- ZIP codes with the highest home values in Pennington County
- ZIP codes with the highest homeownership in Pennington County
- ZIP codes with the most families with kids in Pennington County
- ZIP codes with the most new movers in Pennington County
- Youngest ZIP codes in Pennington County
- Oldest ZIP codes in Pennington County
- Fastest-growing ZIP codes in Pennington County
- All Pennington County ZIP codes
Businesses that mail these ZIP codes
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EDDM guides
Frequently asked questions
- Which ZIP code in Pennington County has the highest median household income?
- 57744 (Hermosa), at $106,250 (±$28,870), among 9 ZIP codes with at least 1,000 residents.
- How is this ranking calculated?
- Ranked by median household income (ACS 5-year estimates, 2020–2024). The Census Bureau caps published medians at $250,000; ZIP codes at the cap are shown as $250,000+ and ordered by population.
- Why are some ZIP codes missing?
- ZIP codes with fewer than 1,000 residents are left out because their survey estimates swing too much to rank, and so are ZIP codes where the Census Bureau did not publish this figure.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.