23188 ZIP Code, Williamsburg, VA

23188 is a ZIP code in Williamsburg, Virginia — mostly in James City County (73% of its land), with smaller parts in York and Williamsburg city counties. It covers 97 square miles of land. The closest ZIP codes are 23168, 23185 and 23011. 45,803 people live here in 18,947 households, more than in 9 of every 10 Virginia ZIP codes. With about 471 people per square mile it is lightly settled, and most homes are owner-occupied (73%). Median household income is $103,160, above the Virginia median of $93,170; the median age is 49.5, older than most ZIP codes.

Quick facts

Key figures

MeasureValue
Residents45,803
Households18,947
Median household income$103,160
Income per person$53,763
Median age49.5
Homeowners73.4%
Median home value$449,900
Median rent$1,634
Bachelor's degree or higher51.3%
Average commute (minutes)26.8
Households with kids under 1823.6%
Moved in the past year14.3%
Below the poverty line7.2%
Broadband internet96.2%
Speak a non-English language at home7.3%

Household income

% of householdsValue
<$10K4.2%
$10–15K1.8%
$15–25K3.5%
$25–35K5.1%
$35–50K6.7%
$50–75K15.7%
$75–100K11.5%
$100–150K20.2%
$150–200K15.5%
$200K+15.7%

Age

% of all residentsValue
<109.6%
10–1910.7%
20–244.7%
25–349.7%
35–4410.8%
45–5410.9%
55–6413.9%
65–7416.2%
75+13.5%

Tenure

% of housing unitsValue
Owned, with mortgage45.6%
Owned outright22.4%
Rented24.4%
Vacant7.5%

Type of building

% of housing unitsValue
Detached house64.5%
Townhome13.2%
2–4 units2.5%
5–19 units13.7%
20+ units5.4%
Mobile / other0.7%

Businesses in 23188

1,274 business establishments with 16,575 employees (ZIP Codes Business Patterns 2023).

EDDM carrier routes

23188 has 32 USPS carrier routes with 22,104 residential and 1,396 business mailboxes. Open the EDDM route map.

Carrier routes in 23188

23188 has 32 USPS carrier routes (32 rural (R)) with 22,104 residential and 1,396 business mailboxes. Routes range from 498 homes (R011) to 1,008 homes (R006); the median route has 632 homes. The Census counted 18,947 households in 23188 (2020–2024 average); USPS counts current mailboxes, including new and vacant homes.

Homes per routeRoutes
1–2490
250–4991
500–74922
750–9998
1,000–1,4991
1,500+0

Best routes in 23188 for…

Most businesses

For B2B offers: office supplies, cleaning, IT, catering and commercial services.

  1. Route R045 — USPS business mailboxes 283, 964 homes
  2. Route R012 — USPS business mailboxes 260, 667 homes
  3. Route R009 — USPS business mailboxes 131, 620 homes
  4. Route R035 — USPS business mailboxes 100, 907 homes
  5. Route R013 — USPS business mailboxes 93, 669 homes

Select these 5 routes on the route map

Every carrier route in 23188

RouteTypeHomesBusinessesEst. median incomeEst. ownersEst. families with kidsEst. moved in past year
R003Rural64310$104,089———
R004Rural56212$130,366———
R006Rural1,00883$52,934———
R007Rural9455$81,000———
R008Rural60010$81,157———
R009Rural620131$89,310———
R011Rural4983$131,478———
R012Rural667260$87,301———
R013Rural66993$181,097———
R014Rural60728$119,431———
R015Rural5461$113,553———
R017Rural6082$137,249———
R018Rural5692$105,166———
R021Rural6201$114,814———
R023Rural68211$104,089———
R024Rural5613$113,553———
R026Rural6210$100,129———
R027Rural72724$119,431———
R029Rural74757$59,940———
R030Rural5740$114,814———
R032Rural69681$114,202———
R033Rural8725$181,097———
R034Rural8656$77,026———
R035Rural907100$93,680———
R036Rural51973$140,431———
R038Rural6071$59,940———
R040Rural5855$89,310———
R041Rural87315$101,458———
R043Rural82373$87,964———
R044Rural75317$89,310———
R045Rural964283$87,301———
R047Rural5661$114,814———

Income, owners, families and movers are estimates for each route (how we estimate them); mailbox counts are current USPS figures. Open 23188 on the EDDM route map.

How route demographics are estimated

Mailbox counts come from USPS; demographics are estimates

The number of homes and businesses on each carrier route is the current USPS EDDM count. The Census Bureau does not publish figures for carrier routes, so income, homeownership, ages, families, movers and housing age on a route are EDDM2GO estimates built from Census block groups (neighborhood areas of roughly 600 to 3,000 people).

How a route gets its figures: the block-group length-share method

We trace each route's streets every 25 meters and record which block group each stretch falls in. The route's homes are spread along its streets in proportion to length, so a route with 60% of its street length in one block group is assumed to have 60% of its homes there. Each block group then contributes its Census counts in proportion to the share of its housing units that sit on the route (capped at the whole block group). Medians are recalculated from the combined income, home-value and age brackets, the way the Census Bureau computes them, not averaged.

Margins of error

Census survey figures carry a margin of error at 90% confidence; we carry it through the calculation and show it as ±. Our margins treat the route-to-block-group split as exact, so the real uncertainty is larger. Routes with fewer than 100 estimated households, large margins, or streets we could not place are flagged.

Different years

USPS mailbox counts are current. Census figures are 5-year averages for 2020–2024, so a new subdivision may have more homes on the route today than the Census counted. Use the route figures to compare routes with each other, not as an exact head count.

Why some routes show identical figures

Two routes that run through the same block group get the same percentages and medians, because the Census publishes one set of figures for the whole block group. Their mailbox counts still differ, and those are exact.

Route and mailbox counts: USPS EDDM route data. Route demographics: EDDM2GO estimates from U.S. Census Bureau American Community Survey 5-year block-group data (2020–2024) and 2024 cartographic block-group boundaries. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Nearby ZIP codes

Areas that include 23188

Mail every home in 23188

Route counts on this page price as Full Service 6.5 × 9 postcards: we print, bundle by carrier route and hand the mailing to USPS. Prefer to take it to the Post Office yourself? Print only costs less and you pay postage at drop-off.

EDDM guides

ZIP code statistics describe the Census ZIP Code Tabulation Area (ZCTA) 23188, which approximates the USPS ZIP code area. Census figures: American Community Survey 5-year estimates, 2020–2024.

Frequently asked questions

What city is 23188 in?
23188 is a Williamsburg, VA mailing address. By land area, 1% lies inside Williamsburg; the rest is outside any Census-defined city or community.
What county is 23188 in?
23188 is mostly in James City County (73% of its land), with smaller parts in York and Williamsburg city counties.
What is the population of 23188?
About 45,803 people (±1,795), according to the Census Bureau's American Community Survey 5-year estimates for 2020–2024. The 2020 Census counted 45,438.
What is the median household income in 23188?
$103,160 (±$5,978), compared with $93,170 for Virginia as a whole. Half the households in the ZIP code earn more and half earn less.
How many carrier routes and mailboxes are in 23188?
32 USPS carrier routes with 22,104 residential and 1,396 business mailboxes (23,500 in all), from the route data stored by EDDM2GO. An EDDM mailing can target any combination of these routes.
What ZIP codes are near 23188?
The closest, measured center to center: 23168 (5.7 mi), 23185 (7.5 mi, Williamsburg), 23011 (10 mi), 23081 (10.2 mi), 23691 (11.2 mi) and 23156 (12.3 mi).

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.